Retention is the new acquisition.
As business people, we put a ton of effort into getting new customers. But so many of us fail to devote adequate focus to keeping the customers we have. It’s a plague! A syndrome. A common pitfall that’s swallowed a million businesses.
So how can you keep — and keep profiting from — existing customers?
Joey Coleman’s Never Lose A Customer Again has been on our “to read” list for a while. And frankly, good ol’ Omar wishes he got to this one sooner. It’s full of massive insights, and one of the best books we’ve read all year.
Regardless of your industry, product, or the size of your company, the basic principles of customer retention don’t change. Coleman lays them out masterfully, with actionable advice backed up by data, examples, and experience. Get your notebook ready!
Tune in, and hear some of the best insights we got from this book. Then, get your own copy. Learn how to turn customers into lifers. Click Play!
Stitcher | Spotify | Podcast Feed | How To Subscribe
Today’s Sponsors
99 Designs
Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!”
WebinarNinja
Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.