We all start with zero.
Whether it’s your email list, blog readership, social followers, or — yes indeed — podcast listeners, building a real fanbase takes work. The good news? While money can buy attention, it can’t buy engagement or loyalty. Only quality content can do that.
But how do you bring the people to the content?
Today, we share how we went from 0 to 1k. We didn’t have much by way of a budget, but we did have something valuable to share. 7 years and 1,800 + episodes later, we look back on how our lean, one-listener-at-a-time approach gradually snowballed into something big.
You can apply the tactics we discuss in this episode to any kind of content. Your following is out there — it’s time to help them find you. Click Play!
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Today’s Sponsors
NHTSA (National Highway Traffic Safety Administration)
It only takes one mistake to change your life — or someone else’s — forever. You’re out with friends. You’re putting back a few drinks. A few becomes a few too many. It’s time to go, and for a moment you think of calling for a ride. You tell yourself you’re a good driver, you live nearby, you can make it home ok. What’s the worst that could happen? You get pulled over? Lose your license? Lose your job? Total your car? Kill someone? Play it safe and plan ahead to get a ride. Drive Sober or Get Pulled Over.
Sleeper
Sleeper is a fantasy sports app designed to connect people through sports. With fantasy NFL, NBA and LCS League of Legends, Sleeper gives you total control over the league and draft experience. Sleeper is free and has no ads. Plus, integrated chat lets you interact with your league mates more! Download Sleeper to see why millions have made it the fastest-growing fantasy sports platform. If you’re new to fantasy sports, try Sleeper’s matchmaking feature to find a league and get started!