Author: Nicole Baldinu

We’ve all seen “influencers” casually (or not so casually) hawking products on social media. But can this be an effective marketing strategy for you?

It’s FREE RIDE FRIDAY!!!, and we’re exploring influence. While having a semi-famous (or “Instagram famous”) person back your product undoubtedly raises awareness, does it create customers? 

Can it work for small businesses, or it just for companies with money to burn?

Today, we discuss what it looks like when influencer marketing works. Tune in as we go beyond the vanity metrics and hone in on what actually drives conversions. Hint: it’s not about how many followers your influencer has. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

Windows and HP

Everyone works differently, whether it’s typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP.

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EasyCourse

ConvertKit

Cameo

Heroic Public Speaking

WebinarNinja

The lifetime deal: smart strategy, or slippery slope?

Many companies with monthly or other recurring-revenue business models consider this trick. You simply offer a great deal that never expires — ever. 

Customers are locked in at a certain rate, for as long as they’re alive.

This can backfire.

Today, we do the math on lifetime deals. Is there a version of this that doesn’t eventually cost you more than it brings in? Can you craft a lifetime offer that actually makes sense for you in 10, 20, 50 years? 

Can you reap the benefits of attracting all that business, without the cost catching up to you in a bad way? Tune in, as we weigh the real implications of this strategy. Click Play!

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Today’s Sponsors

Windows and HP

Everyone works differently, whether it’s typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP.

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

You’ve gotta do what’s best for your business. But you also have to do what’s best for the customers — especially the ones who supported you early on..

What happens when those two principles conflict?

It’s Q&A Wednesday, and we’ve got a listener who wants to niche down their coaching business — which would mean leaving some happy clients behind. Can you do this without hurting your reputation and damaging the business you’re trying to grow?

Yes you can. We’ve done it. Omar’s changed businesses more than once in his entrepreneurial career. 

Today, we discuss how to do so in a way that’s forthright, ethical, and results in a net positive. Learn how to grow and evolve without alienating those who won’t be coming along for the entire ride. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

You’re ready to spend money on advertising.

The question is: do you know how to get the best results? And if not, should you learn, or should you put that advertising budget into the hands of a pro?

We had to ask ourselves those questions as our business grew. Paid advertising is complex, and only getting moreso. Whether it’s social media advertising, Google ads, or sponsoring things like podcasts, it’s…tricky.

So what’s a better investment: the time and money it takes to upskill yourself, or the cost of outside help?

Today, we’ll do the cost/benefit analysis on having someone handle your paid advertising. We’ve tried it every way, from learning the ropes and experimenting on our own, to trusting our money with experts in the industry. 

Hear what it can cost, what your options are, what we experienced, and what we recommend. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

Every brand needs a story.

Every story needs a hero.

And every hero needs a villain.

Don’t get us wrong; we’re not talking about “vilifying” the competition. We’re talking about differentiating. To build your brand’s narrative and stand out, you have to tell the world what you’re doing differently.

In other words, you need contrast.

Consumers are triggered to action by their “pain points,” the things that make doing whatever they want to do difficult or impossible. Whatever your competitors aren’t doing is the space your company fills. 

Lean into that. Celebrate it. Today, we’ll explore how. 

By choosing an “enemy” to contrast your company with, you show consumers what you’re really about. By opposing your brand to others, you avoid a “me too” mindset and focus on what makes your company truly special. 

Plus, it’s FREE RIDE FRIDAY!!! Click Play!

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Podcasting Master Class with Omar Zenhom

Ready to finally start that podcast? The $100 MBA Show has over 130 million downloads and mentions from Forbes, Inc, Time, and others. How’d we do it? In our live Podcasting Master Class, Omar will show you how to create and market a popular, business-changing podcast from scratch. We’re offering a huge discount for the first round of this intensive live workshop. Get your seat for $149 at 100mba.net/podcastingmasterclass

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

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EasyCourse

Hey

Are Zoom Webinars…Webinars?

Teaching, training, and coaching online: everybody’s doing it for a reason.

It’s one of the most profitable ways to monetize your expertise. But that comes with a downside — a ton of competition. 

With so many courses, webinars, and videos out there, how can you stand out?

Today, we’ll explain exactly how to set up your own paid, live workshop or course. We’ll discuss what tools to use, how to market it, and how to make it worth every cent. Specifically, we’ll explore why live courses are so much more valuable than the pre-recorded kind.

Whatever you have expertise in, your students are out there somewhere. Now more than ever, consumers are looking for ways to learn online. Get in on the action with a course that’s uniquely valuable. Click Play!

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Give us a Rating & Review

Today’s Sponsors

Podcasting Master Class with Omar Zenhom

Ready to finally start that podcast? The $100 MBA Show has over 130 million downloads and mentions from Forbes, Inc, Time, and others. How’d we do it? In our live Podcasting Master Class, Omar will show you how to create and market a popular, business-changing podcast from scratch. We’re offering a huge discount for the first round of this intensive live workshop. Get your seat for $149 at 100mba.net/podcastingmasterclass

99 Designs

Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!”

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WebinarNinja