Author: Nicole Baldinu

Every business needs a website. But does every business need an “About” page?

Yes.

It’s Q&A Wednesday, and we’ve got a listener who’s building their (very) small business website, and wonders whether showcasing his tiny “team” sends the wrong message. Can an About Page backfire, or make visitors take you less seriously?

Not if you do it right.

Today, we’ll discuss the real value of your About Page, and why it’s critical for traffic and SEO. We’ll explain what a good About Page needs, and how to tailor one for smaller businesses – even those run by solopreneurs.

Don’t miss out on the marketing potential of your website’s About Page – no matter how small your company is at the start. Click Play!

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Today’s Sponsors

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

Fizzle

Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now!

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WebinarNinja Home/About Page

Ever get annoyed when businesses try to tack on little upsells? 

What if we took a different approach, one that puts added value first and added revenue second? That’s a better way to approach the optional features customers can add to your product – or not.

Today, we’ll explain how to determine what should be the core base of your product, and what should be reserved for add-ons, as well as how to package and sell those add-ons in a way that doesn’t feel scammy.

These aren’t one-time upsells, but permanent or recurring benefits that are genuinely worth the added investment for some, but not all, of your customers.

We’ll discuss the best times and ways to offer add-ons, as well as the difference between add-ons and pricing tiers. Plus, we’ll share some examples of add-ons done right from successful companies. Click Play!

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Today’s Sponsors

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

Microsoft Teams

Welcome to the new way to work together. From group projects to weekly “all hands” meetings, Microsoft Teams will change the way you teamwork. Contribute to meetings from anywhere, chat with coworkers, find and edit files in real time, and more. With one place to create and make decisions together, there’s no limit to what your team can achieve. Learn more at microsoft.com/teams

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Intercom

Our company has always been remote, and we’ve always worked from home. 

With millions suddenly forced to do business from the same building they live in, we figured a little advice on effective home office setup might be helpful. The good news? It’s pretty easy, and not that expensive.

If you’re used to working in a conventional office, you may not be going back to it for a long time — or ever. 

That’s not because COVID-19 won’t be under control; it will be, sooner or later. But the benefits of remote work for employees and employers will remain. Remote work was always an excellent alternative for many businesses; coronavirus just forced many of us to give it a try.

You might not want to go back!

You don’t have to spend thousands of dollars for a professional, comfortable, productive home office space. Even if you have to buy a few furnishings and pieces of equipment, a modest investment can create a perfectly efficient space you might actually prefer to your good ol’ cubicle.

Today, we’ll share our best tips for the perfect setup, with loads of specific recommendations (we hope you like IKEA). Remote work can be liberating, especially if you plan the space right. Click Play!

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Today’s Sponsors

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

Fizzle

Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now!

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IKEA Micke Desk

IKEA Skarsta Desk

IKEA Linnmon Table

IKEA Kullaberg stool

Asus monitors

Light & Glo Candles

Google Home Mini

YouTube: ignore it at your peril. 

It’s the world’s second largest search engine, and its content often dominates the results of that other search engine. It’s a powerful marketing channel, as powerful as any blog or social media account.

So how do you get started?

Today, we’ll explain how to get your own YouTube channel up and running with minimal hassle. With step-by-step instructions and loads of online resources, you can claim your space on this increasingly vital platform.

We’ll discuss how to manage realistic expectations, and how “standing out” on this very crowded platform is less important than finding your niche. With a reasonable investment of time and effort, you can reap major traffic from YouTube — even if you’ve never shot a video before.  Click Play!

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Today’s Sponsors

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

NerdWallet

We all love nerding out. When it comes to personal finance, no one nerds out like the nerds at NerdWallet. NerdWallet makes even the most complicated money matters understandable for everyone. Their calculators and comparison tools help you understand your options, no matter what you’re trying to accomplish. For all your money questions, check out the expert advice at nerdwallet.com

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UBeeSize Ring Light

ATR2100 Microphone

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Fiverr

Standing out as a writer is tough. 

Fortunately, you don’t necessarily have to shoot for the New York Times’ best-seller list. You just have to find your audience, and grow it. But for today’s authors, that begs the question: does Amazon help with that, or hurt?

Or both?

It’s Q&A Wednesday, and one of our listeners is a fiction author who’s not sure whether to even build their own website, since Amazon…y’know, exists. After all, most books are sold on Amazon, right? Is it worth the time and effort to build a site that just forwards people to The Everything Store anyway?

Spoiler alert, budding authors: do not rely on Amazon.

We get into the details on today’s episode. We’ll discuss why Amazon is helpful for authors, and the price you pay in return. We’ll explain how important your own website really is, and what you lose by not having one.  We’ll also explain why even if you are selling books on Amazon, your own separate corner of the Internet is still a must..

Plus, we’ll discuss how the difference between physical books and e-books factors into the overall equation.

Amazon is a useful resource for writers and entrepreneurs of all kinds, but that doesn’t mean you should only market and sell there. Find out why, plus learn where to get some affordable help in setting up your own website. Click Play!

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Today’s Sponsors

NerdWallet

We all love nerding out. When it comes to personal finance, no one nerds out like the nerds at NerdWallet. NerdWallet makes even the most complicated money matters understandable for everyone. Their calculators and comparison tools help you understand your options, no matter what you’re trying to accomplish. For all your money questions, check out the expert advice at nerdwallet.com

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

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Podia

No matter what you’re selling — product or service, physical or digital — a great video can be a marketing game-changer.

Videos are an efficient way to get attention, get your message across, and nurture leads faster. As content goes, video is almost as important as the written word these days, and will almost certainly keep trending up.

And by the way: it’s ok if you’ve never made a demo video before.

Today, we’ll explain how to craft short, effective, professional demo videos for your product. We’ll go through each step in the process, and take the intimidation factor out of the equation for anyone with something to sell.

We promise it’s easier than you think!

We’ll explain how to plan and execute your video with conversions in mind, and of course we’ll offer recommendations for hardware and software that makes it all a snap.

A good short video can be far-reaching and seriously impactful. Take the time to produce one or two, and you just might make it an integral part of your overall marketing strategy. Start with this lesson. Click Play!

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Today’s Sponsors

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

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Wistia

Camtasia

Audio Jungle

WebinarNinja Demo Video

ATR2100 Microphone