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MBA1165 Q&A Wednesday: Love the show’s new cover art. Why did you change it?

You can’t judge a podcast by its cover. But your visual branding needs to reflect what your business is offering.

It’s Q&A Wednesday, and one listener noticed something different about our little old business podcast. We updated our cover art, changing the visuals around our show and updating its “look” online. Why? What’s the point?

Today, we discuss why — and when — a a visual refresh is sometimes in order. We’ve had the same cover art since we started in 2014, and frankly, it’s just not as relevant anymore. The show has changed. We’ve changed. And the way we present ourselves has to change, too.

Don’t let your own look stagnate. Stay fresh, and show the market what you really look like. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check oupodia.com/mba now!

Shopify

Shopify wants to make sure you’re not alone in your entrepreneurial journey. Whether you’re well established or just getting started, Shopify can help you start, grow, and scale your business. From free training courses to award-winning 24/7 support, Shopify is here for you. Visit shopify.com/mba now for a 28 day free trial. But hurry! This offer expires February 28th, 2019.

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WebinarNinja

Portrait Store

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MBA1164 3 Skills That Will Save You Money When Getting Started

Getting ready to start a new business? If so, you probably know that every cent counts.

Having started quite a few businesses ourselves over the years, we’ve learned what skills and abilities can save you the most. If you learn them, you’ll not only have an edge over your competitors — you’ll have a lot more in the bank by this time next year.

Specifically, there are 3 skills every new entrepreneur needs. These are things that can cost quite a bit to hire out for, but require minimal investment to learn yourself. In your crucial first years, learning these skills can save you hundreds or thousands. They’ll also be the skills you fall back on in the future, even as your team grows.

Keep your business lean, and your skill set broad. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check oupodia.com/mba now!

Uber Eats

If you’re a restaurant owner looking for a way to get more customers, check out Uber Eats. It’s a fast, reliable way to grow your business through delivery. Don’t be limited to the number of chairs in your restaurant – thousands can find you on Uber Eats! Their vast network averages delivery in 36 minutes, and Uber Eats provides you with order and payment info from start to finish. Check out ubereats.com/restaurant now!

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This Book Will Teach You to Write Better by Neville Medhora

Exactly What to Say by Phil M. Jones

The Boron Letters by Gary C. Halbert

Kopywriting Kourse

Canva

Lynda.com

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MBA1163 Must Read: To Sell Is Human by Daniel Pink

No matter what your independent business is, you have to be a sales person.

E-commerce, SaaS, freelancing, artisan pretzel-making; whatever the business, you can’t escape the need for salesmanship. It is everything, even if you don’t consider yourself a “sales person” in the conventional sense. Articulating your idea and persuading others to buy in is the essence of business itself, big or small.

Fortunately, this week’s Must-Read for entrepreneurs can show you how.

To Sell Is Human rejects the stigma of salesmanship as scammy or used-car-dealer-y, instead explaining the inherent dignity and necessity of the art. It’s not just customers you sell to — it’s your network, your team, even your family and friends. If you can’t sell your vision, you simply can’t do business.

Learn how necessary selling is, even if you don’t have a sales team. Click Play!

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Today’s Sponsors

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

Shopify

Shopify wants to make sure you’re not alone in your entrepreneurial journey. Whether you’re well established or just getting started, Shopify can help you start, grow, and scale your business. From free training courses to award-winning 24/7 support, Shopify is here for you. Visit shopify.com/mba now for a 28 day free trial. But hurry! This offer expires February 28th, 2019.

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To Sell Is Human by Daniel Pink

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MBA1162 How To Find a Mentor + Free Ride Friday!

No entrepreneur is truly independent. We all need guidance, support, and help. One of the most important relationships you can cultivate in business is a mentorship.

The most successful entrepreneurs, big and small, have always had at least one mentor. With less structure and precedent than the conventional job market, entrepreneurship is uniquely suited to the mentor-mentee dynamic. But where do you start? How do you find your business sensei?

It might be easier than you think

Your mentor doesn’t have to be an old legend, or even a well-established success. He or she just needs to be someone who knows more than you, and can help you a little further down the path. It may take some time, effort, and resources, but the investment you make in finding a mentor (or several) will be well worth it. Click Play!

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Today’s Sponsors

Subbly

Running (or thinking about starting) a subscription box business? It’s a huge trend these days, and for good reason. But you need someone to take care of all that recurring billing! Subbly is an awesome, bootstrapped company that makes recurring billing easy with gorgeous, customizable checkouts – plus great support. Get $10 off your first month at subbly.co/mba now!

Shopify

Shopify wants to make sure you’re not alone in your entrepreneurial journey. Whether you’re well established or just getting started, Shopify can help you start, grow, and scale your business. From free training courses to award-winning 24/7 support, Shopify is here for you. Visit shopify.com/mba now for a 28 day free trial. But hurry! This offer expires February 28th, 2019.

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HELP NOAH

EasyCourse

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MBA1161 How to Deal With Not Reaching Your Goals

You will fail.

If you’re an entrepreneur, you won’t always hit the mark. It’s part and parcel of independent business to establish a goal, strive for it, and come up short. As the year winds down and we evaluate our performance, we should take stock of how we’ve failed, and whether we let those failures drag us down or power us forward.

For new entrepreneurs, every missed goal can seem like a crisis. With so much riding on your business, it can be tough to get back in the saddle, emotionally. Today, we discuss how to maintain your enthusiasm no matter what happens. More importantly, we explain how to pull something positive from the experience of losing.

Whatever metric you’re chasing — sales, traffic, conversions, whatever — you can always turn a swing-and-a-miss into your next victory. Find out how: Click Play!

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Today’s Sponsors

Subbly

Running (or thinking about starting) a subscription box business? It’s a huge trend these days, and for good reason. But you need someone to take care of all that recurring billing! Subbly is an awesome, bootstrapped company that makes recurring billing easy with gorgeous, customizable checkouts – plus great support. Get $10 off your first month at subbly.co/mba now!

Uber Eats

If you’re a restaurant owner looking for a way to get more customers, check out Uber Eats. It’s a fast, reliable way to grow your business through delivery. Don’t be limited to the number of chairs in your restaurant – thousands can find you on Uber Eats! Their vast network averages delivery in 36 minutes, and Uber Eats provides you with order and payment info from start to finish. Check out ubereats.com/restaurant now!

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WebinarNinja

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MBA1160 Q&A Wednesday: What tools do you recommend to create Squeeze Pages?

A page by any other name is just as sweet. Whether you call it a squeeze page or a landing page, conversions are the name of the game. A well-constructed squeeze page shouldn’t take too much time or effort — if you have the right tools.

Today, we tell one listener what those tools are, and where to find them.

It’s a follow up from last week’s episode on maximizing your conversion rates via squeeze page. In that episode, we explained how squeeze pages are the key to sales, and how you can make sure they’re working effectively. Now, we point you to the specific software you can use, tailored to your budget and technical expertise.

Find out what to look for in squeeze page software, how to use it, and why you might already have exactly what you need in your existing CMS. Click Play!

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Today’s Sponsors

Digital Ocean

Digital Ocean offers the most developer-friendly cloud-based hosting, optimized to make managing your infrastructure easy. Deploy, manage, and scale applications with intuitive controls and an API designed just for developers. Join companies like Docker, GitLab, and Slack to get the services you need to grow. For a free $100 credit towards your first project, head to do.co/mba

Shopify

Shopify wants to make sure you’re not alone in your entrepreneurial journey. Whether you’re well established or just getting started, Shopify can help you start, grow, and scale your business. From free training courses to award-winning 24/7 support, Shopify is here for you. Visit shopify.com/mba now for a 28 day free trial. But hurry! This offer expires February 28th, 2019.

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MBA1151: How to Use Squeeze Pages to Maximize Conversions

Elementor

Leadpages

Thrivethemes

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MBA1159 Why I Wear My Own T-Shirts

They say to dress for the job you want. But if you’re already an entrepreneur, you can dress for the job you created! Our host Omar almost always rocks a branded t-shirt featuring our software company, WebinarNinja.

The reasons for doing so, however,  go way beyond the urge to sneak in some extra advertising.

Whether he’s speaking at a conference, on a webinar, or just hitting the gym, Omar’s gear is a reflection of who he is, and what he wants. Wearing the WebinarNinja logo doesn’t just remind others what he does — it helps him stay focused, motivated, and productive.

It all goes back to Omar’s conventional job as an educator, and how the transition from tie to tee was (and remains) symbolic of his hard-earned independence. Find out how much a shirt can mean, plus get our tips on how to create your own company-branded gear. Click Play!

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Today’s Sponsors

Klarna

Online retailers, the holiday shopping season is here! Make it smooth for your customers, and boost sales at the same time. Offer the option to pay in zero-interest installments with Klarna. Integrations with Shopify, BigCommerce, Magento, and more are available in time for the holidays. Check out klarna.com/100mba today!

Betterment

Outsmart average. Betterment is online financial advisement for those who refuse to settle. With cutting-edge tech, Betterment builds a personalized portfolio and offers unbiased advice to get the most out of your investments. Visit betterment.com/mba for up to one year of free financial management. Visibetterment.com/mba now!

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WebinarNinja

Custom Ink

UpWork

freelancer.com