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MBA550 How to Reply to Emails 4X Faster

MBA550

Do you find yourself spending too much time on emails? Sure, it is important to make time for emails but it doesn’t have to take up half of your day. In this episode, we give you tips to cut down your email time to a much shorter period, and how to respond to them in a faster way. So sit yourself down and press play!

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MBA135 Guest Teacher: Noah Kagan- How to Double Your Email List

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MBA549 Can You Have It All In Business & In Life?

MBA549

Can you really have it all? Can you really have everything you desire in your life and in your business? Is it possible to tick all the boxes on our list? But is it even ideal to seek that kind of life? We’re going to give you a reality check today because we want you to better shape your life and business. Ready? Press play!

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MBA548 Guest Teacher: Tim Paige – How to Create Compelling Lead Magnets

MBA548

In this guest teacher episode, we’re bringing you an absolute expert when it comes to conversion and lead magnets, Tim Paige! He is a conversion educator over at LeadPages and he is also the host of the hit podcast, ConversionCast. Tim is going to teach you how to create compelling lead magnets, something that you would offer in exchange for someone’s email. We guarantee a huge amount of value in this guest lesson so brace yourselves! Hit play!

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Say thanks to our awesome guest teacher today on Twitter! Tim Paige @TimThePaige And visit timthepaige.com

Register for Tim’s live webinar every Thursday 3pm EST! Text LEADPAGESLIVE and send it to 33444 or go to leadpageswebinar.com.

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Entrepreneurship Leadership Uncategorized

Why Storytelling Skills Make You a Better Business Leader

This post written by Laura Montgomery first appeared on The Economist on October 29th, 2015. This is the first of our collaboration series with The Executive Education Navigator.

“Storytelling” has become a ubiquitous buzzword in the business world as the marketers’ pursuit to weave the most creative and compelling narratives about their brands and products races on. Let’s take a look at why this has become such a hot topic, and what you can do to become a stronger storyteller yourself.

Why businesses need powerful narratives

Storytelling is being increasingly utilized for building customer loyalty externally, as well as for motivating internal stakeholders and developing stronger connections among employees internally.

Why are stories the chosen tool to achieve these aims? Because they serve as emotional “handholds” for communicating the complex information that we seek, explains storytelling expert Frank Rose. “You can memorise data, but to have it change opinion and behaviour you need story,” says Rose, who co-teaches an executive-education course at Columbia Business School on storytelling strategy.

The art of storytelling in a digital world

Here’s a quick, well, story to illustrate Rose’s view on storytelling strategy: Back in 2006, as a journalist for Wired magazine, Rose interviewed director James Cameron, who was filming Avatar at the time. “He told me the best way to think about the story was as a fractal experience,” recalls Rose. “The casual viewer could enjoy the movie on a basic level. But for the more intense fan, the meaning could unfold in unlimited powers of ten, all within a unified experience.”

Rose likens Cameron’s approach to cinematic storytelling to contemporary media – a fragmented yet unified universe where we can tell stories that allow greater or lesser degrees of involvement.

Key ingredients of successful storytelling

You can find stories almost anywhere you look in a company – an earnings chart, a corporate timeline, a client testimonial. The real challenge is to develop stories that are true, interesting and engaging to your unique audience. Whether the end destination is on billboards or in boardrooms, Rose highlights four key qualities of compelling stories:

1. Originality

Do an honest inventory to discover what is unique about your brand or company – its founding, evolution and vision for changing the world.

2. Authenticity

What does your company stand for? How do leaders and employees feel about the business? Try to focus on real people and genuine emotions.

3. Empathy

Even when a story is about your company or product, the customer should always be the focal point. How does who and what you are translate into customer benefits?

4. Consistency

Finally, it’s crucial to define a singular voice and tone you will use to tell your story across various media and platforms.

The only question that remains is: What stories could you be telling?

About the author:
Laura Montgomery is an independent higher-education consultant.

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MBA547 Q&A Weekends: I can’t find a good .com. Is .co, .net or .biz alright?

MBA547

This is a problem that many new entrepreneurs and new businesses have because .com’s are few and far. If you do find it, it’s quite expensive. We all know that the internet has been around for a while so you may not find your .com that’s short and perfectly matches your business. So, should you go with the .co, .net or .biz of that name? Does it make a difference? Will it hurt or hinder your ranking on Google? Let’s find out! Play the episode now!

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MBA546 Q&A Weekends: What are some great tools & templates for making blog photos easier to pump out?

MBA546

Most of the time, when you have a feature image or an image that we see at the top of the blog post, you’ll notice that people are more enticed to read your published content. Feature images are quite important because it’s the preview to your post, it’s often the reason why people will want to check out your content. In today’s lesson, we’ll make sure you can create feature images by yourself or we point you to where you can find others to do it for you! Click play to listen now!

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MBA236 How Important Are Images to Your Business?

Noun Project

7 TECHNIQUES TO DESIGN KILLER GRAPHICS FOR YOUR BLOG POSTS

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MBA545 How Do You Hire a Software Developer? Plus Free Ride Friday!

MBA545

If you want to start a software business and wondering how you can hire a software developer then you’re in for a treat! Today, we’ll share with you how you can hire the right developer. Somebody that can work with you and implement your ideas that are in your head. We’ll tell you how you can find them, where are some good places to look and how you can make sure that they are the right fit for your software business. Press play!

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Earth Class Mail moves your snail mail into the cloud. You can get all your mails scanned and accessible online 24/7. Start receiving all your business correspondence at one of our prestigious addresses. Visit earthclassmail.com/mbamonth and use coupon code MBAMONTH to get your first month of service for free on any plan!

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TopTal.com