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MBA496 Properly Using Music in Your Marketing Plus Free Ride Friday!

MBA496

Music is very powerful. It influences how we feel about certain things. That’s why a lot of businesses, including us on The $100 MBA Show, utilize music for marketing to amplify our message. But with any other material that we use for our business, we have to use it properly and lawfully. How do we find great royalty-free music? How do we choose? How do we best use it for marketing? There’s a lot to talk about in today’s lesson so press play!

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Make sure tax is never in your way. Taxify is effortless sales tax software for small and mid-sized businesses! It integrates seamlessly with systems you already have and use. Try Taxify FREE for 1 month, no credit card required at taxify.co/100mba and be on your way in getting sales out of the way!

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AudioJungle Fiverr‎

MBA276 Creating an Effective Sales Video PT1
MBA277 Creating an Effective Sales Video PT2

matt giovanisci
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MBA495 How to Craft an Effective Newsletter For Your Subscribers

MBA495

Crafting an effective newsletter can really help you keep your subscribers engaged and interested about what you have to offer. It also helps you grow your relationship with them. So how can you create a newsletter that’s super effective? How can you craft a newsletter that is of great value concisely and on a regular basis? Let’s listen to this episode to find out! Hit play!

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MBA494 How to Easily Sell a Small Information Product

MBA494

Yesterday, you learned how to create a small informational product. Today’s episode is about how you can sell it or offer it for free easily and effectively. Complete the blueprint by tuning in right now! Click play!

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Heroic Public Speaking Live

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Make sure tax is never in your way. Taxify is effortless sales tax software for small and mid-sized businesses! It integrates seamlessly with systems you already have and use. Try Taxify FREE for 1 month, no credit card required at taxify.co/100mba and be on your way in getting sales out of the way!

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Gumroad Fiverr Wistia

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MBA493 How to Easily Create a Small Information Product

MBA493

If you’re stuck creating your first informational product, start with a minimal viable small informational product. It’s a lot quicker and a lot easier. Learn how to create a very simple small informational product with our 3 different examples in today’s lesson. Start small so you can get your product out there right now! Press play!

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The Noun Project Audio-Technica ATR2100

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Entrepreneurship Marketing

Periscope: Should You Use It?

For entrepreneurs who are wisely taking advantage of social media, it seems like there’s always a hot new app being released that promises to revolutionize the way you connect to your audience. However, not every app is the next Instagram. How do you know which apps are a good investment of your time? Lately, there’s been a great deal of buzz surrounding an app that does something undeniably cool. The app is Periscope. But is it right for you and your business?

Periscope is an app that works through Twitter, which we can all agree is still a relevant, almost mandatory tool if you really want to utilize social media. The enhancement is that it allows you to stream live video feeds through your phone, bringing your audience right to wherever you are in real time. Your followers can interact, leaving Hearts (Twitter’s version of a “Like”) and comments. Because of its connection to Twitter, all of your Twitter followers get a notification and can be seamlessly added to your Periscope audience with minimal effort on their part (there’s no real “registration” to speak of for Twitter users).

This app is making a big splash so far, including among my own friends and colleagues. With its slogan “Exploring the world through someone else’s eyes,” Periscope promises a window into the life and experience of the user for whoever cares to follow them- including potential customers. So how useful might it be to you? Is this something you need in the way most businesses need a website and an email list? Are you missing out if you aren’t Periscoping? Is that even a verb?

The answers to those questions are: it depends, it depends, not necessarily, and no. It is the fastest growing app I’ve seen in a while. It’s not the only app that allows you to livestream from your phone (Meerkat, for example, has been offering that for a while now), but it is the most buzz-generating. It’s seemingly tailored for today’s cutting edge social media users; it’s fast, it’s fairly unstructured, it’s mobile, and it’s generally used on the fly. It may represent the next step towards a world in which we are truly always online, and any second of the day or night can be put immediately to the purpose of selling whatever it is you sell. It’s perhaps the most intimate connection you can make to your audience.

That doesn’t mean it’s a good thing.

It doesn’t mean it’s a bad thing, either. For those of us in business, any form of outreach and connection to your audience is an opportunity, but some opportunities are better than others. Periscope is a truly great way to connect and foster the kind of personal relationships that breed trust and credibility. Its uses as a business tool, however, are limited.

Compare a live streaming phone-feed to a webinar, for example. It’s no secret that I’m a strong advocate of using webinars to sell your product, and that’s because good webinar platforms come with a whole host of features that enhance your presentation and allow you to showcase your passion and expertise. You could argue that a live feed can do that, and it can- but that doesn’t mean it will translate to sales. A webinar is carefully prepared, purposefully structured, and includes any number of visual aids, screen-sharing, and interactive features like chat. All of this is designed to produce sales conversions, and they produce them phenomenally well.

Streaming live from your phone, on the other hand, is a more seat-of-your-pants approach, and in my opinion, one that’s not likely to lead directly to sales. Besides the total lack of features, a live streaming app like Periscope lacks one key thing: registration. Your audience can simply watch you do whatever it is you do on Periscope without giving an email address or even a name. Since email is still the king of online marketing strategies (no matter how many pop-up ads you may see), it’s hard to see how Periscope can generate you sales. With no way to continue the conversation, there’s no opportunity to make a pitch.

The best way to use Periscope, then, is as a supplement to your online marketing. Don’t think of it as the way to build your audience in a conversion-conducive way any more than you do Twitter itself. In fact, that’s all Periscope is: Twitter Live. And just as Twitter and other social media marketing has its place, so does Periscope- on the periphery of your overall marketing scheme.

My advice is to experiment with Periscope, and use it when it’s convenient. Whenever possible, show what you would Tweet, rather than just Tweeting it. For audience engagement and for infusing your brand with a real human personality, it can’t be beat. There’s nothing wrong with helping to grow your audience with interesting videos. Just remember that all you’re doing is growing it- you’re not selling to it. Anything that decreases the distance between you and your target market is a bonus, if not a real marketing plan in itself.

Periscope is also a great way to get yourself camera-ready. If you’re camera shy, or just inexperienced, Periscope might be the best way to beef up your charisma. Finding your voice, knowing how to move and act naturally on camera, knowing how to film yourself: these things are important skills, and Periscope offers an opportunity to hone them. In fact, your webinars will probably benefit from some Periscope experience the same way an athlete’s game benefits from the weight room. Transmitting your personality to your audience in real time takes practice, and it’s hard to argue that Periscope isn’t good practice.

If you’ve been reading my blogs or listening to my podcasts, you know that I’m usually very cautious when it comes to recommending social media apps. In fact, I see an over-emphasis on social media as a trap that too many budding entrepreneurs find themselves caught in, because a big following often seems like a surefire way to make sales. Unfortunately, it’s just not- or it’s not necessarily. Social media in general can be a great supplement, but if it’s not part of an informed overall marketing plan, it can become nothing but a distraction.

If you’re ever worried about “missing out” on social media opportunities like the one offered by Periscope, simply utilize smart scheduling. Schedule specific times to experiment with things like Periscope and any other tools that may or may not have an impact. As long as you don’t let it detract from what’s most important- your product, your content production, and more proven marketing tools- it can’t hurt. The impulse to stay on the cutting edge is a healthy one. What’s important is accommodating that impulse in a smart way, without taking your eyes off the prize.

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MBA492 Guest Teacher: John Lee Dumas- How to Set SMART Goals

MBA492

Our guest teacher today is a good friend of ours and a highly successful podcaster and entrepreneur, John Lee Dumas from Entrepreneur on Fire. He is also the founder and the author of the Freedom Journal which just got released. In this book, he shows you how you can accomplish your goals in just a hundred days! A timely topic as it is the start of the year and the time to set goals. Not just goals but SMART goals (which is an acronym that he’ll explain in this lesson). So if you want to set your goals and actually accomplish them, let’s hear it from John Lee Dumas right now! Press play!

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The Public Speaking Event of the Year 3 days you can’t afford to miss if you want to become a truly HEROIC public speaker and discover how becoming a “PERFORMER” can translate into $$$ for your business! GRAB YOUR MASSIVELY DISCOUNTED TICKETS NOW!

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Say thanks to our awesome guest teacher today on Twitter!
John Lee Dumas (@johnleedumas) And visit his website at thefreedomjournal.com!

Take action! If you bought the book before January 10, 2016, send your purchase receipt to contact@100mba.net and we’ll make you a lifetime member for FREE here at The $100 MBA! See you inside the community!

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MBA491 Q&A Weekends: Can I use New York in my product name? With Guest Teacher: David Lizerbram

MBA491

A big shout out to Reggie for asking his question to us before making any decisions or taking any further steps for his business. He’s asking if it’s okay to put the word New York in his product name and even have it printed on the product itself. The rightful person to answer this is a lawyer. Luckily, David Lizerbram from LizerbramLaw.com, our lawyer and the host of the hit podcast Products of the Mind is here to join us and happily answer Reggie’s question! Click play now to listen to the episode!

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The Public Speaking Event of the Year 3 days you can’t afford to miss if you want to become a truly HEROIC public speaker and discover how becoming a “PERFORMER” can translate into $$$ for your business! GRAB YOUR MASSIVELY DISCOUNTED TICKETS NOW!