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MBA30 Must Reads: Purple Cow

In this Must Read episode I talk about why you MUST read Purple Cow by Seth Godin. Seth Godin is one of my absolute favorite authors. I share how this book has impacted me and what some of the biggest take-aways from the book are. Press play and enjoy!

Get Purple Cow here.

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MBA29 How Not to Burn Out + Free Ride Friday!

Burnout is bad and is to be avoided at all cost. There are 7 ways we recommend to help you avoid burnout. Let’s hear what they are.

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MBA28 How to Turn Email Subscribers into Customers

In this episode you’ll learn that the magic lies in building a strong relationship with your customers. What’s the best way to do that? Press play and find out.

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Episode 15 with Paul Jarvis

Matt Giovanisci is the music genius who created the show’s theme song. Check out his own podcast, Listen, Money Matters.

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MBA27 How to Content Market the Right Way

We all know we need to content market, but I’ve learned the hard way that it’s all about working smarter and harder. In today’s episode we go over the four pillars of how to content market the right way. Let’s get down to business!

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MBA26 How to Get Your Customers’ Attention

Getting the attention of your customers is a part of marketing, not sales. There are some critical ways to get customers’ attention that have worked since the beginning of time. They work because it’s the way we work as human beings. Learn what they are in today’s lesson.

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MBA25 Guest Teacher: Matt Giovanisci- How to Create Better Web Videos

In this guest teacher episode of The $100 MBA Show, Matt Giovanisci teaches you the essentials to creating better videos for your business and website. He demystifies shooting video and video editing techniques and breaks down concepts so that you can get started and make those videos already!

For all the goodies Matt talked about visit the special page for our listeners .

Check out Matt Giovanisci’s work at Swim University and Listen, Money Matters

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MBA24 What is the Secret to Marketing? + Free Ride Friday!

Many people are looking for the secret to marketing and this episode we break down what is most important in marketing and how to turn interested customers into paying customers. Today is also the day we announce another Free Ride Friday winner who’ll receive a life-time membership to The $100 MBA online training and community! YAY! So then, let’s get down to business.

Business has only two functions – marketing and innovation.

The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself.

– Peter Drucker

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