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Your Strategic Plan 2027

2-day in-person workshop · Dec 10 & 11 · Sydney, AUS · 8 seats only

Most yearly plans fail. Ours doesn't let you.

A hands-on workshop, run in person by Omar and Nicole.
Give us 2 days, win all 365. Apply now.

Apply for one of 8 seats

Pay nothing now. Hear back within 3 business days.

Founders working through an exercise together at a table Omar and Nicole presenting to founders at a previous workshop Founders mapping out their plans on a whiteboard

From one of our in-person workshops in Sydney. You do the work in the room, not after it.

Ramit Sethi

"What's really impressive is he's genuinely a great guy with great ethics and a long-term perspective. That's rare in business."

Ramit Sethi

NYT bestselling author and host of Netflix's How to Get Rich

Laura Roeder

"Omar's no BS but empathetic approach to business education is what is needed in an online world filled with noise."

Laura Roeder

Founder of Paperbell and MeetEdgar

Does this sound familiar?

You don't have an ideas problem. You have an execution problem.

The business works. Customers pay you. Revenue comes in. From the outside, you're doing fine.

But be honest with yourself for a second.

  • You set goals in January. By March you couldn’t have told anyone what they were.
  • Your week is decided by your inbox, not by a plan.
  • You have eleven good ideas and no way to choose between them, so you half-do four.
  • Nobody asks you whether you did what you said you’d do. You’re the boss. That’s the problem.
  • You keep meaning to block out a few days to work on your business. Instead, you keep working in it.

None of this is laziness. You work harder than most people you know. You’ve just never been shown how to plan properly to make sure your business succeeds, and nobody around you is in a position to hold you to it.

What’s missing is protected time. Two days with the door shut, away from your inbox, where making the plan is the only thing on the table. Left to a spare afternoon, it never happens. In the room, it gets done.

The next 12 months are going to pass whether you plan them or not.

Here's what a year without a plan looks like. You already know, because you've just had one.

You stay busy. You ship things. A launch goes fine, another one fizzles. A competitor does the thing you’d been meaning to do. In December you look at the numbers and they’re about where they were, give or take.

Then you do the same thing again, one year older, with the same ideas still sitting in a notes app.

The gap between where you are and where you want to be is the price of that year. It doesn’t show up on an invoice, so it’s easy to ignore. It’s still the most expensive line in your business.

An owner with a plan and an owner without one work the same hours. Only one of them knows what the hours are for.

And if you already have a plan?

Planning is not enough. You have to execute it, and be held to it.

Maybe you've done a planning day before. You set the goals, wrote the document, and felt great for about a week.

Then real life turned up. A client fire. A staff issue. A new idea that looked better than the old one. The plan went into a folder, and by April you were back to reacting.

That isn’t a discipline problem. The plan stopped at the goal. It never told you what to do this month, and nobody was checking whether you did it.

A plan only gets results when two things come with it:

  • A month-by-month breakdown. At the start of every month you know what moves you towards the goal, so you’re never starting from scratch. You set it, and you adjust it at each quarterly review as things change.
  • Accountability as you go. You check in each week, each month and each quarter, with people who will notice if you don’t, until you hit your goals.

You leave this workshop with both: a plan broken down to the month, and a group that will ask whether you followed it.

The process

Reflect. Decide. Implement.

Three steps, in order, with nothing complicated about them. It's the planning process we've used on our own companies for over a decade, and you can run it again every year for as long as you own a business. The steps are ours. Every decision in the plan is yours.

Reflect

See the business as it is

We go through your numbers, your offers, your time and your last 12 months. What worked, what didn't, and what you've been avoiding. You can't choose a direction until you know where you're standing.

Decide

Pick one North Star and three levers

One goal for 2027 that everything else answers to. Then the three growth levers most likely to get you there. Everything else goes on a "not this year" list, which is the hardest and most useful part.

Implement

Turn it into a calendar

Each lever becomes quarterly activities, then a month-by-month plan. Each activity gets an owner and a date. By the time you leave, 2027 is already in your calendar and you know what you're doing the first Monday back.

What you walk out with

Four things in your hands by 5pm on day two

Your North Star goal

One measurable target for the next 12 months, tested against your real numbers and pressure-tested by the room.

Your three growth levers

The three vehicles that will carry the goal, chosen on evidence from your own business, plus a written list of what you're saying no to.

Your quarterly and monthly activity plan

Q1 to Q4, lever by lever, then broken down month by month. You'll know what to do each month, who's doing it, and how you'll know it worked. How detailed it gets is up to you.

Your pre-loaded 2027 calendar

Launches, review days, planning days and time off, already blocked. Plus a simple monthly and quarterly review rhythm so the plan survives contact with February.

And one more thing that matters as much as the plan: you'll know how to do this again. Next year you can run the same process yourself, with your team, in a day.

What to expect

This isn't your typical strategy workshop

You won't spend two days in a chair filling in worksheets. You work on your own business the whole time, and you're on your feet as often as you're sitting down.

Short blocks, then you build

We teach for a short stretch, then you apply it to your business straight away while the two of us come around the room.

Up on the walls

Big paper and markers. You map your year where you can see all of it, and move things around until it fits.

Think out loud

Pairs, small groups and hot seats, so you test your thinking with people who run businesses too.

Your way of working

Some people plan in lists, some in pictures, some by talking it through. There's no single right way to do this. You build the plan you want, and we help you structure it.

How the two days run

Coffee and arrivalsSettle in, phones away.

The year in reviewYour last 12 months by the numbers. Wins, misses and what they tell you.

Where the money and time really goOffers, customers and calendar. What's earning its place and what isn't.

LunchProvided. Eat with the group.

Setting your North StarOne goal for 2027. We'll test it against your capacity and your numbers.

Choosing your three growth leversLong list, short list, final three. And the "not this year" list.

Hot seatsPresent your goal and levers. Get honest feedback from seven people who have no reason to flatter you.

Close

The details

Two days. Eight seats. One tailored plan for your business.

When

Dec 10 & 11, 2026

Thursday and Friday. Two full days, done by 5pm on day two.

Where

Sydney, AUS

In person only. Venue details are sent once you're offered a seat.

Investment

$1,999 AUD

Plus GST. Lunch, coffee and all materials included. You pay only once your application is accepted.

Seats

8 business owners

By application. We reply within 3 business days.

Apply for one of 8 seats

Pay nothing now.

Who it's for

This room is small on purpose

With eight seats, who sits in them matters. We choose the group so you are both inspired and motivated.

This is for you if

  • You have more ideas than you can act on and want help choosing.
  • You run a business with real customers and real revenue.
  • You run your business solo, or you lead a small team.
  • You’ve never had a proper planning rhythm, or the one you had fell over.
  • You’re willing to look at your real numbers in black and white.
  • You’ll do the pre-work and turn up for both full days.

It's not for you if

  • You’re still looking for a business idea or your first customer.
  • You want motivation, or just to sit back and listen to a lecture for two days.
  • You’re after tactics: ad funnels, AI tools, social media hacks.
  • You’re not open to feedback and not willing to roll up your sleeves.
  • You’d rather be told what to do than decide it yourself.
  • You can’t give two days your full attention.

Your facilitators

We've planned our way through 15 years of building together, and one exit.

We’re Omar Zenhom and Nicole Baldinu. We’re partners in business and in life, and we’ve built every company we own side by side.

We co-founded WebinarNinja, bootstrapped it for about ten years with no outside funding, and sold it. We also built The $100 MBA Show into one of the most downloaded business podcasts in the world.

We were both teachers before we were business owners, which is why this is a workshop and not a talk.

You get both of us in the room for both days. Omar is the teacher and the strategist: he’ll push you on the goal and the levers. Nicole is the operator: as COO she’s the one who turns a plan into quarters and months, owners and dates, and she’ll do the same for yours.

None of what we built happened by accident. Every year we sat down, looked at the business with clear eyes, picked one goal, picked a few levers, and put it in the calendar. That annual habit did more for us than any tactic we ever tried. This workshop is that habit, taught in two days.

Nicole Baldinu and Omar Zenhom at one of their workshops

2,800+

episodes of The $100 MBA Show

300M+

downloads

$10M+

in revenue across our businesses

100%

owned, no outside funding

What's included

Everything you need for the two days

  • Two full workshop days with Omar and Nicole, in person
  • Pre-work webinar and meet-and-greet, one week before
  • Short pre-work activity
  • Lunch both days
  • Coffee and snacks all day
  • Stationery and planning materials
  • Post-workshop WhatsApp accountability group

Not included

  • Travel to Sydney and accommodation
  • Dinner
A group sharing lunch around a table

Your seat

$1,999

Per person, in AUD, plus GST. Eight seats, then the door closes.

Run the calculator at the top of the page to see what the plan needs to return.

Apply for a seat

You pay nothing to apply. You only pay once you're offered a seat and accept it.

Run your numbers

See how much not having the right action plan is costing you.

Two numbers from your own business.

$
$

If next year looks like this year, you leave behind

$0

Apply for one of 8 seats

Arithmetic on your own numbers, not a forecast or a promise of results.

How to get in

You apply. We choose the room.

There's no buy button. We read every application ourselves and build a group of eight business owners at a similar stage, who'll be useful to each other.

1

Apply

Five minutes. Tell us about your business and what you want from 2027.

2

Hear back

We reply within 3 business days. If it's not the right fit, we'll say so and tell you why.

3

Confirm your seat

If you're in, you'll get a payment link. You have 72 hours to confirm your seat.

4

Do the pre-work

Join the webinar and complete a short activity, so you're ready for the two-day workshop.

FAQ

Questions people ask before applying

Omar, Nicole and attendees at the end of a previous workshop in Sydney

The room at the end of one of our Sydney workshops. This one will be smaller: eight people, so everyone gets our full attention.

Apply

Eight seats. One could be yours.

A year from now you'll be looking back at 2027. Either it went according to plan, or there wasn't one. The saying is true: "When you fail to plan, you plan to fail."

Applying takes five minutes and costs nothing. If the room isn’t right for you, we’ll tell you.

P.S. Go back to the calculator and look at the weekly number. That’s what each week of putting this off costs. The workshop is two days.

P.P.S. When the eight seats are gone, they’re gone. We’re not running a bigger room.

Start your application

It opens in a new tab and takes about five minutes.

Apply for a seat

No payment now. You'll hear back within 3 business days.