They say you “get what you pay for.” 

But what if you could get much, much more?

It’s Q&A Wednesday, and we’ve got a listener with a (possible) opportunity. An e-commerce store is on its last legs, and the owner has it up for sale — at a discount. But what makes the price so right is also what makes it a tough decision. 

How can you know if a business is worth buying, at any price?

Today, we lay out exactly what questions to ask, what data to gather, and everything else you need to know before buying an existing business. Our listener sees potential in this business, even though it’s almost belly-up. The job now is to verify that feeling objectively.

If you’re not trying to buy a business anytime soon, listen to this episode anyway! It can be invaluable when it comes time to sell yours. Click play at the top of the page!