MBA876 Guest Teacher Andy Molinsky – How to Successfully Reach Outside Your Comfort Zone

The comfort zone: we all have one, but not all of us manage to leave it. If you’re in business, it’s not just healthy to evolve beyond what you’re used to. It’s necessary! Your products, your skills, your work ethic; all of these things matter. But none of them add up to success if you’re…

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MBA875 Lessons Learned After a Year of Facebook Ads

Facebook ads: are they worth it? That’s a question many an entrepreneur asks themselves. Fortunately, we’ve got some insight. We’ve spent the last year running targeted ads on Facebook for our software, WebinarNinja. We’ve seen what the costs- both stated and hidden- are. We’ve seen what kind of effort it takes to make a successful…

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MBA874 Optimizing Your About Page

What’s the most visited page on your website, after the homepage? Check your analytics, and odds are it’s your “About” section. So many entrepreneurs mistakenly undervalue this page, saving all the thought and pizzaz for the rest of the site. While it’s often an afterthought, the About Page is actually one of your best opportunities…

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How To Plan And Execute The Perfect Promotional Email Campaign

When it comes to direct marketing, you can’t beat good old-fashioned email. Social media is great (and webinars are invaluable, of course), but the stats make it clear that email still produces the most sales. That’s because emails can’t be ignored the way other forms of advertising can. An email can’t just be scrolled past.…

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MBA873 How to Shoot a Demo Video

For most products (especially the digital kind), you want a demo video. Actually, you need one. Nothing helps sales more than showing your customers what a product does and how it works. Whether it’s a course, a service, or a software, your visitors need the reassurance. Buying a product you can’t touch is one thing.…

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MBA872 Guest Teacher Matt Bodnar- High Leverage Thinking

What’s the difference between hard work and success? Leverage! Many people work hard— heck, most people do. But for hard work to become true and lasting profit requires an extra ingredient. It requires an efficiency of effort that maximizes the impact of every second you spend. It requires an approach to business that isn’t just…

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MBA871 How Travel Can Improve Your Business

Do you dream of travel? Many who go into business for themselves do so partially to be free to see more of the world. But what if travel isn’t just the end to your business’ means? What if travel itself can help your business? That’s what we believe, and that’s what we’re discussing today. Getting…

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