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MBA1846 Why We’re Running A Virtual Team Retreat

Considering an online company retreat? This might be the episode for you. Last year, we couldn’t have our live team retreat, for obvious reasons. And with COVID not entirely in the rearview just yet, we had to make a decision.

The question before us was: go virtual, or just wait another year?

In the end, we decided a Virtual Retreat was the right move. Today, we discuss why we think it’s worth the effort (and time, and money), and why even though this retreat won’t be live, it can still have all the team-building effects we’re looking for.

The ROI of a team retreat — even a virtual one — can be hard to calculate. That said, it’s substantial! 

Our fully remote team is distributed across four continents. For us, it’s crucial to create the kind of camaraderie that doesn’t just happen by accident. Every company has a culture, whether its founders actively shape it or not. 

For us, a retreat isn’t a luxury — it’s a priority. Find out why. Click Play!

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SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

Justworks

Small business leaders – are you doing it all on your own? Let Justworks lighten the load. From running payroll and managing benefits to figuring out state-by-state rules and regulations, Justworks makes it easier. Hire, onboard, and manage employees with less time and stress. Access national health insurance plans to cover your employees wherever they work. Get all the benefits of Justworks’ efficient tools, intuitive interface, and expert support. Find out how Justworks can help your business at justworks.com

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MBA1845 Q&A Wednesday: Been in business for over a year but my email list is still under 1K. Why?

Email lists are like houseplants. They don’t grow without a little love.

It’s Q&A Wednesday, and we’re helping one listener who built a solid list, but just can’t seem to crack the 1,000 subscriber mark. Here’s the good news: once you get your list growing, it gets easier to keep it growing.

Fortunately, this listener already did the hardest part — getting from 0 to 3 figures.

In this episode, we discuss what holds a list back from growing, and share a few growth strategies for different goals and budgets. We also discuss some key mistakes to avoid (yeah, we’ve made them), and how to decide which list-building approach will work best for you.  

Your email list is one of your business’s most important assets. Get the moves you need to keep the momentum going — Click Play!

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Capella University

At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu.

Vidyard

Vidyard makes it simple to create videos, host them ad-free, share them, and track performance. Whether you’re recording a video for one person or sharing it with the world, Vidyard makes it easy to manage your content. Vidyard’s business solution includes robust analytics, integrations with top enterprise tools, and customization options for your unique needs. Sign up for Vidyard free (and get Vidyard’s 2021 B2B Video Trends Guide) at http://vidyard.com/MBA  — no promo-code needed!

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MBA1844 The Easiest Way To Get Sponsors

If you build it, they will come.

Yes, that’s from a movie, but it definitely applies to today’s episode! When you’re looking for sponsorships, the key is not to chase potential sponsors around. It’s to understand the sponsors’ needs, and create something irresistible.

In other words, you have to make sponsorship the easiest possible decision.

Whether it’s for content, events, or anything else, getting sponsorship is not about convincing. It’s about making yourself the most attractive possible proposition. Today, we share how we grew sponsorship for this very podcast, and how you can do the same.

Click Play!

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SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

Vidyard

Vidyard makes it simple to create videos, host them ad-free, share them, and track performance. Whether you’re recording a video for one person or sharing it with the world, Vidyard makes it easy to manage your content. Vidyard’s business solution includes robust analytics, integrations with top enterprise tools, and customization options for your unique needs. Sign up for Vidyard free (and get Vidyard’s 2021 B2B Video Trends Guide) at http://vidyard.com/MBA  — no promo-code needed!

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MBA1843 Must Read – How to Live by Derek Sivers

This one kept us up at night.

No, literally. Omar had to stop reading Derek Sivers’ How to Live before bed, because it generated so much thought and emotion he couldn’t sleep. Today’s Must-Read is so different from the usual personal development books, we just had to share it.

But we can’t share too much.

This book takes a walk through some of the most fundamental wisdom — much of which you’ve heard before — and challenges it. In the end, it all comes together in a way that’s so surprising, it might actually affect how you live your life.

The author himself claims it’s his best work so far, and we have to say “Hell yeah it is.” Find out why: Click Play!

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Emory University

Meaningful change requires meaningful action. Emory University's Goizueta Business School pushes the boundaries of what a top-ranked business degree can do, by preparing principled leaders to positively impact business and society. Together, the Goizueta community strives to solve the world's most pressing business problems. Drive your career – and business – forward by earning an MBA at Emory that is profoundly personal and highly transformational. Learn more at emory.biz/100mba.

Vidyard

Vidyard makes it simple to create videos, host them ad-free, share them, and track performance. Whether you’re recording a video for one person or sharing it with the world, Vidyard makes it easy to manage your content. Vidyard’s business solution includes robust analytics, integrations with top enterprise tools, and customization options for your unique needs. Sign up for Vidyard free (and get Vidyard’s 2021 B2B Video Trends Guide) at http://vidyard.com/MBA  — no promo-code needed!

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How to Live by Derek Sivers

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MBA1842 What To Look For When Hiring For Marketing + Free Ride Friday

Marketing is a must.

The second you can afford it, hire a marketing professional to get your message out there. But before you do, you have some things to consider. From budget to skill set, your first marketing hire is a decision to make carefully — not lightly.

It can make all the difference in the world.

Today, we discuss how to set your budget (for more than just salary, btw), and what to look for in a marketing pro. Marketing is a broad field, which means you have to find someone with the specialty you need. 

Professional marketing is one of the most important investments you’ll ever make in your business. Learn how to get it right — Click Play!

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SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at webinarninja.com/webinarninja-webinar-software-demo/

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EasyCourse

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MBA1841 Get Your To Do List Done With Less Anxiety

Your “To Do” list doesn’t have to be a scary thing. In fact, it should be a relief.

Every entrepreneur has to self-discipline. It’s the price of freedom! But when a To Do list gets too long, it can start to seem hopeless. Tasks pile up, and next thing you know, each new addition is just another drop in the ocean. 

It’s time to break the cycle.

Today, we’ll show you how to make your To Do list a path to freedom, not a prison of your own overwhelm. Good ol’ Omar spent years trying to find the best way to get everything done, and he’s settled on a system that might just work for you.

With this system, you might not get everything crossed off your list each day. But each night, you’ll go to sleep knowing that what needs to happen, happened. You’ll be confident that wherever you are, you’re on the right track. 

Get Omar’s step-by-step instructions. Click Play!

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SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at webinarninja.com/webinarninja-webinar-software-demo/

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MBA1840 Q&A Wednesday: How do I niche down a business I bought?

Controlling the direction of a business you built is one thing. But what if you didn’t build it?

It’s Q&A Wednesday, and we’ve got a listener in a special kind of pickle. They purchased a business, but it needs to shift gears. The business isn’t doing as well as it could, because it’s trying to please everyone instead of a targeted audience.

Can you buy a business and change it without alienating existing customers?

As it turns out, we have an example that can shed some light on this one. Many businesses make the mistake of casting a wide net instead of finding their niche. And this isn’t the first time a new owner has recognized that problem and tried to fix it.

We’ll share the story of how this other business faced the exact same situation, and how they addressed its challenges. Learn why niching down is so important, and get our best tips on pulling off a big shift like this. 

Click Play!

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Today's Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at webinarninja.com/webinarninja-webinar-software-demo/