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MBA2053 Guest Teacher – Patrick Bryant – How to Use Scale and Innovation to Grow Companies

How big could your business grow?

The decisions you make now can put a ceiling on your growth potential, or make the sky the limit. It all depends on whether you build for scalability and innovation.

Today, we have a lesson from a special guest teacher on how to do exactly that.

Whether you’re just starting your business, or you want to unleash its fullest potential, this episode can help. Patrick Bryant is a serial entrepreneur and cofounder of Code + Trust. In this lesson, Patrick explains how to think about growth in a limitless way, and make key decisions that create more room for your business to grow. 

Thinking bigger and longer term is often difficult for independent entrepreneurs and small business founders. But while we’re doing the day-to-day work, we can’t forget to make sure the door is open for great things. 

Hear Patrick’s strategies, and ask yourself what’s really possible. Click Play!

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Today's Sponsors

Capital One Spark

With the Spark Cash Plus card from Capital One, you earn unlimited 2% cash back on every purchase. There's no preset spending limit, so your purchasing power can adapt to meet your business needs. Antonelli's Cheese Shop in Austin, Texas used their 2% cash back to help cover their employees’ healthcare costs -- imagine what the Spark Cash Plus card from Capital One could do for your business! Capital One: What's in your wallet? Terms and conditions apply. Find out more at CapitalOne.com/SparkCashPlus.

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com

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Harbor Entrepreneur Center

Code + Trust

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MBA2052 Why You Should (and Shouldn’t) Write a Book + Free Ride Friday

Thinking about writing a book? The first question to ask yourself: why?

There are great reasons for an entrepreneur to write a book. There are also terrible reasons. Before you put a single word down, make sure you’re approaching it from the right angle.

Setting appropriate intentions and expectations is key to making your book project successful. If you’re not willing to be honest about what you’re trying to accomplish, writing a book can be a drain on your time, energy, and revenue that doesn’t pay off.

Today, we explain what it looks like when an entrepreneur does the book thing properly (with lots of examples). By understanding the reader’s perspective, you can make sure to write something that’s worth the investment — for you and your readers.

Get in the right headspace for becoming an author. Click Play!

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Rutgers

Many graduate business programs were retrofitted for online learning. But the Rutgers Online MBA was BUILT for online. Not ready to start a master’s degree? Select one of seven new grad-level certificates that can be applied to a future graduate degree. To learn more about New Jersey’s #2 ranked online MBA, online graduate certificates, and how to specialize the Rutgers online MBA for your career, visit go.rutgers.edu/100MBA.

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com

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EasyCourse

Books by Michael Port

Books by Ramit Sethi

Books by Dorie Clarke

Books by Ryan Holiday

Books by Gary Vaynerchuk

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MBA2051 How Much Time You Should Dedicate to Your Side Hustle

Starting a business while holding down a 9-to-5? 

It’s one of the smartest ways to get started. That said, it’s not the easiest. To actually make progress, you’ll need to give up significant amounts of free time. 

How significant? Well, that’s what this episode is all about.

It’s one thing to “start a business.” It’s quite another to start and grow a business until it reaches true escape velocity (that’s the part where you can quit your day job). Until then, it’s not just about how much time you put in, but how frequently and efficiently you use that time.

Today, we share how many hours you’ll have to set aside, how often, and how to make that time count for all it’s worth. Omar would know — he side-hustled for years while working full-time as a teacher. 

Get your battle plan for taking a serious run at entrepreneurship. Click Play!

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SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com

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MBA2050 Q&A Wednesday: How long does it take to grow a following on Twitter?

Ready to find your crowd on Twitter? Take it slow.

Too many new entrepreneurs put too much focus on social media. And of course, that’s exactly how social media platforms like it. But that doesn’t mean you can’t use Facebook, Insta, Twitter, and the rest to your advantage.

Today, we explore how.

It’s Q&A Wednesday, and one of our listeners is an experienced entrepreneur who’s never played the social game. However, they’ve decided it’s time to finally dive and start building a following. The platform of choice? Good ol’ Twitter.

So how long does it take until a Twitter feed becomes a true marketing asset?

Today, we discuss the (realistic) benefits of Twitter, and all the ways it can truly help your business. But at the same time, this episode is all about managing expectations, and putting quality over quantity when it comes to your following. 

Get a handle on how Twitter can help, and how it can’t. Click Play!

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Today's Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

Rutgers

Modern business is all about data, which means analytics skills are in high demand. The STEM-Designated Rutgers Master of Science in Business Analytics gives you the knowledge to turn big data into big revenue, and accelerate your career growth in just 12 months. As the summer deadline approaches, Rutgers has made made it easier to apply by waiving the GMAT requirement! Learn more about one of the hottest degrees you can acquire at go.rutgers.edu/podcast.

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Find Your Following on Twitter

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MBA2049 How to Improve Your Luck in Business

Luck doesn’t happen by accident.

No, this episode is not about witchcraft or “manifesting” success. It’s a simple lesson on how the things you can control put you in a better position re: things you can’t control.

Fate can’t be controlled, but odds can be raised or lowered. 

Today, we share a few key things that — no matter what kind of business you’re in — help expand the zone of what’s within your control, and make better outcomes more likely. It’s all about creating the right conditions for “good luck” to find you!

From conceiving of your business to managing your team, these key principles can’t give you control over major market downturns, pandemics, or natural disasters. But they can minimize risk, open the door to opportunities, and essentially make your business bad-luck-proof. 

Hear how we improve our luck, and how you can too — no rabbits’ feet required. Click Play!

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SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

Shopify

Supercharge your knowledge, sales, and success with Shopify: the all-in-one commerce platform to start, run, and grow your business. Shopify gives entrepreneurs the resources once reserved for big business, so start-ups and scale-ups can sell everywhere, synchronize online and in-person sales, and stay informed. Reach customers across social networks with an ever-growing suite of channel integrations and apps — including Facebook, Instagram, TikTok, Pinterest, and more. Plus, gain insights with detailed reporting on conversion rates, profit margins and beyond. Head to shopify.com/mba for a free 14-day trial.

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MBA2048 Must Read: The Minimalist Entrepreneur by Sahil Lavingia

What do you really need to start and grow a business?

Today’s marketplace has lowered the barrier to entry for entrepreneurship. Given the tools available, the average person can start a profitable, scalable business with way less capital — and less experience — than ever before.

Today’s Must-Read explains how.

The Minimalist Entrepreneur is a roadmap for creating low-stress, low-investment businesses that put your profitability (and your sanity) first. The author, Sahil Lavingia, was employee #2 at Pinterest, and is the founder of Gumroad, which helps people start businesses with almost nothing.

Learn how to start a business without going into debt. Start a business that works for you, rather than indenturing you to it. Hear out takeaways, and why this book resonates so strongly with us. Click Play!

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Today's Sponsors

Capital One Spark

With the Spark Cash Plus card from Capital One, you earn unlimited 2% cash back on every purchase. There's no preset spending limit, so your purchasing power can adapt to meet your business needs. Antonelli's Cheese Shop in Austin, Texas used their 2% cash back to help cover their employees’ healthcare costs -- imagine what the Spark Cash Plus card from Capital One could do for your business! Capital One: What's in your wallet? Terms and conditions apply. Find out more at CapitalOne.com/SparkCashPlus.

Novo

Fortune favors the bold. For your business to break out, you need checking as brave as you are. Novo has NO minimum balances, NO transaction limits,and NO hidden fees. Novo is customized to save you time and free up cash flow, including seamless integrations to Stripe, Shopify, Quickbooks Online, and more. Join a community of over 150,000 fearless small businesses who’ve found the business checking solution built for the brave. Sign up for your FREE business checking account at novo.co/mba. Bonus: $100 Dollar MBA Show listeners get access to over 5,000 dollars in perks and discounts.

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The Minimalist Entrepreneur by Sahil Lavingia

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MBA2047 Why You Should Offer a Faux Free Plan + Free Ride Friday

The “freemium” model is everywhere now. And it makes sense! Consumers are picky, more wary than ever, and in need of more proof before opening their wallets.

But what if freemium isn’t feasible for you?

Giving away your product or service is pretty costly, after all (we know — our software platform offers a free plan). If you’re not yet at a point where you can absorb the cost of even a basic version of what you’re selling, there’s another way. 

It’s called the faux free plan.

What is it? Well, it’s basically an almost free plan. It still lowers the barrier to entry, makes signing up a no-brainer for your leads, and gets people using your product. But it doesn’t strain your company’s resources the way a truly free plan does.

Today, we explain the faux free model in detail, share why it works (with real-world examples), and help you decide if it’s the right move for your business. Click Play!

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Today's Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

Capella University

At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu.

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EasyCourse

ProfitWell

ConvertKit