Author: Nicole Baldinu

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MBA1843 Must Read – How to Live by Derek Sivers

This one kept us up at night.

No, literally. Omar had to stop reading Derek Sivers’ How to Live before bed, because it generated so much thought and emotion he couldn’t sleep. Today’s Must-Read is so different from the usual personal development books, we just had to share it.

But we can’t share too much.

This book takes a walk through some of the most fundamental wisdom — much of which you’ve heard before — and challenges it. In the end, it all comes together in a way that’s so surprising, it might actually affect how you live your life.

The author himself claims it’s his best work so far, and we have to say “Hell yeah it is.” Find out why: Click Play!

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Emory University

Meaningful change requires meaningful action. Emory University's Goizueta Business School pushes the boundaries of what a top-ranked business degree can do, by preparing principled leaders to positively impact business and society. Together, the Goizueta community strives to solve the world's most pressing business problems. Drive your career – and business – forward by earning an MBA at Emory that is profoundly personal and highly transformational. Learn more at emory.biz/100mba.

Vidyard

Vidyard makes it simple to create videos, host them ad-free, share them, and track performance. Whether you’re recording a video for one person or sharing it with the world, Vidyard makes it easy to manage your content. Vidyard’s business solution includes robust analytics, integrations with top enterprise tools, and customization options for your unique needs. Sign up for Vidyard free (and get Vidyard’s 2021 B2B Video Trends Guide) at http://vidyard.com/MBA  — no promo-code needed!

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Derek Sivers

How to Live by Derek Sivers

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MBA1842 What To Look For When Hiring For Marketing + Free Ride Friday

Marketing is a must.

The second you can afford it, hire a marketing professional to get your message out there. But before you do, you have some things to consider. From budget to skill set, your first marketing hire is a decision to make carefully — not lightly.

It can make all the difference in the world.

Today, we discuss how to set your budget (for more than just salary, btw), and what to look for in a marketing pro. Marketing is a broad field, which means you have to find someone with the specialty you need. 

Professional marketing is one of the most important investments you’ll ever make in your business. Learn how to get it right — Click Play!

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SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at webinarninja.com/webinarninja-webinar-software-demo/

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EasyCourse

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MBA1841 Get Your To Do List Done With Less Anxiety

Your “To Do” list doesn’t have to be a scary thing. In fact, it should be a relief.

Every entrepreneur has to self-discipline. It’s the price of freedom! But when a To Do list gets too long, it can start to seem hopeless. Tasks pile up, and next thing you know, each new addition is just another drop in the ocean. 

It’s time to break the cycle.

Today, we’ll show you how to make your To Do list a path to freedom, not a prison of your own overwhelm. Good ol’ Omar spent years trying to find the best way to get everything done, and he’s settled on a system that might just work for you.

With this system, you might not get everything crossed off your list each day. But each night, you’ll go to sleep knowing that what needs to happen, happened. You’ll be confident that wherever you are, you’re on the right track. 

Get Omar’s step-by-step instructions. Click Play!

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SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at webinarninja.com/webinarninja-webinar-software-demo/

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MBA1840 Q&A Wednesday: How do I niche down a business I bought?

Controlling the direction of a business you built is one thing. But what if you didn’t build it?

It’s Q&A Wednesday, and we’ve got a listener in a special kind of pickle. They purchased a business, but it needs to shift gears. The business isn’t doing as well as it could, because it’s trying to please everyone instead of a targeted audience.

Can you buy a business and change it without alienating existing customers?

As it turns out, we have an example that can shed some light on this one. Many businesses make the mistake of casting a wide net instead of finding their niche. And this isn’t the first time a new owner has recognized that problem and tried to fix it.

We’ll share the story of how this other business faced the exact same situation, and how they addressed its challenges. Learn why niching down is so important, and get our best tips on pulling off a big shift like this. 

Click Play!

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SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at webinarninja.com/webinarninja-webinar-software-demo/

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MBA1839 Should You Get an Investor When Starting a Software Company?

File this under “questions we get a lot.” If you want to start a software business, do you need outside money?

Well, it depends.

Our SaaS business, WebinarNinja, is 100% self-funded. Omar used his own money to get it going, and it’s been running on its own steam ever since. But that doesn’t mean self-funding is the right decision for everyone. 

It all depends on your goals.

Today, we discuss the ups and downs of taking investment, and alternative ways to get the capital you need. Software is a special animal, one that requires a concrete plan to get off the ground. Tune in, and see which you need more: investment, or control. 

Click Play!

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SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at webinarninja.com/webinarninja-webinar-software-demo/

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Michael Seibel: How to Plan an MVP

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MBA1838 Guest Teacher – Michael Reddington – How to Incorporate Forensic Interrogator Tactics to Sell More

What’s the difference between getting someone to make a purchase, and getting someone to tell you the truth?

To the human brain…very little. 

This one sounds out of left field, but stick with us. Michael Reddington made a career out of getting information from criminal suspects. Along the way, he discovered that the same kind of trust, honesty, and vulnerability required to elicit a confession has another application.

Turns out, it’s a heckuva sales strategy.

In this episode, Michael explains 5 principles of interrogation techniques that work just as well in sales. From a psychological standpoint, selling and interrogating are basically the same thing — a conversation that ends with the right decision.

Click Play!

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SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

Calm for Business

Burnout is real. Help your employees with Calm for Business. Empower your team with Calm’s library of content designed to help reduce stress, improve sleep, and build mental resilience. Give them lo-fi playlists, quick breathing breaks, guided meditations, and more. Calm even includes programs tailored for mental health and productivity, like their “Mindfulness at Work” Series. Calm is offering a free well-being ebook for HR and Benefit leaders, and one month free after you attend a free demo! Just head to calm.com/MBA

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InQuasive

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MBA1837 How Entry Level Products Can Help Your Business + Free Ride Friday

Sometimes, the best way to find customers is to create them.

You’ll hear what we mean! Today, we discuss how entry-level products are the perfect gateway for bigger purchases later. Almost every kind of business can (and should) use this strategy.

In this episode, we discuss exactly how.

We’ll cover various ways to create versions of your product with a lower barrier of entry. Using examples from our own businesses and others, we’ll show you how there’s always a low-risk way to bring people through the door — and later turn them into lifers.

No matter what your product is, start thinking about the entry-level version now. Tune in, and develop a strategy that not only attracts customers, but helps you weed out the casual fans and identify the true, lifelong loyalists.

Click Play! 

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BeProfit

How much are you really making? With so many metrics to keep track of, calculating your profits can be tougher than it looks. The BeProfit app is an all-in-one analytics dashboard that helps you get a grip on your business finances. Track and analyze lifetime profits and expenses in one place. Connect your ad platforms to get insights on your spend. Create, schedule and export reports that tell the real story. Get control over your numbers! For a 20% discount, head to beprofit.co/mba

WebinarNinja

Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at webinarninja.com/webinarninja-webinar-software-demo/

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EasyCourse