September 20, 2019

MBA1357 3 Big Things I Learned From Customer Interviews + Free Ride Friday

Market researchers obsess over figuring out what customers want. We have our own method. We just ask them. Customer interviews are an underutilized strategy that can cut right...

by Nicole Baldinu

September 19, 2019

MBA1356 Grandfathering Your Customers, Revisited

We all love our customers — especially the ones who first bought our products and helped us build the foundation of our business. But “grandfathering,” the policy of keeping...

by Nicole Baldinu

September 18, 2019

MBA1355 Q&A Wednesday: How do I learn to say no?

Enough already! When you’re new to business, it can feel impossible to turn anything, or anyone, down. But if you’re not careful, you can “yes” yourself into a total...

by Nicole Baldinu

September 17, 2019

MBA1354 Should You Hire a Marketing Agency or Hire In-House?

Marketing: should you hire out, or hire in? It’s kind of like deciding whether to cook or call for takeout. On the one hand, you have ease, convenience, and the experience of...

by Nicole Baldinu

September 16, 2019

MBA1353 Must Read: The Go-Giver by Bob Burg

What are you worth? That’s the essential question of this week’s Must-Read book for entrepreneurs, Bob Burg’s The Go-Giver. It’s a book that’s simple, highly readable,...

by Nicole Baldinu

September 13, 2019

MBA1352 Are You Doing Your Job as CEO? + Free Ride Friday!

What’s a leader’s job? As our business grows, we can find ourselves plateauing. That’s because a business founder has to make a difficult transition: at first, you’re the...

by Nicole Baldinu

September 12, 2019

MBA1351 Does Your Offer Address the Biggest Pain Point?

Before you try to sell, ask yourself: what’s the point? All products, and all marketing, should address the pain point. It’s about being customer-centric. Customers will...

by Nicole Baldinu

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