Author: Nicole Baldinu

Yikes. The collapse of SVB is one of the biggest stories in business, as depositors, investors, and investees react to what can only be described as a full-blown disaster. But what can you learn from it?

You don’t have to be in Silicon Valley to take a lesson from all this.

We won’t be analyzing the specific causes of SVB’s faceplant. But we will explore how SVB broke some of the most basic rules of business, with predictable results. The same thing can happen to any business that doesn’t actively safeguard their assets — and their market’s trust. 

Silver lining: SVB gave us a dramatic lesson in what not to do.

Learn how to put guardrails in place so that your business (even if it’s much, much smaller than SVB) can avoid stepping on a rake. Take care of the key pillars of your business, but most of all, take care of your reputation as a business that delivers what it promises.

Mistakes happen. Failures happen. But they’re only really disasters when we fail to learn from them. Click Play!

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Time Doctor

Ready to get the most out of your remote team? Join the incredible businesses (including ours) that are using Time Doctor to figure out how much time tasks and projects take, and using those insights to optimize workflows and get more done — without sacrificing quality. Learn more and get started at timedoctor.com.

“What got you here won’t get you there,” as the saying goes. And while a good blog is still a powerful marketing tool, one thing we can finally put to bed forever is the Comments section. 

Today, we explain why — and what you can do instead.

We all remember the early days of blogging, when a lively Comments section could breed an active, engaged community of potential followers or customers. Comments sections were like a million little niche town squares, and helped launch more than a few businesses. 

Those days are over. Now, the comments section isn’t just useless. It’s downright predatory.

In this episode, we’ll explore the downfall of the Comments section, and share how you can leverage great blog content more constructively. Your blog can still be the gateway to a strong, monetizable community. You just have to harness that energy in better ways. 

Click Play!

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The 30-Day Automated Webinar Challenge

Circle

Bettermode

Slack

Discord

When you buy someone a gift, what does that buy you? Do customers, partners, and others see it as an investment in your relationship, or an unasked-for transaction? Or worse, an attempted bribe?

It all depends on how you give.

Today, we discuss the art of the business gift. If it’s overly transactional, or impersonal, or simply has the wrong objective behind it, a gift can backfire. But if you do it the right way — which is also the way with the least predictable results — it can lead to incredible things.

So how should you give?

Based on conversations with an expert in business gift-giving, we’ll explore the “do’s” and “don’ts” of dropping presents on people. Learn how to give tactfully, and what to realistically expect as a result. Click Play!

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Giftology by John Ruhlin

Dan Martell

Times are tough. Inflation, continuing supply chain issues, and price gouging are on the rise. Recessions are natural and inevitable — but should you wait them out before starting your own business?

Spoiler alert: no.

It’s Q&A Wednesday, and we’ve got a listener with a great business idea. But they’re worried about the timing. Is it smart to get into business when businesses (and consumers) are struggling? Is it better to wait a year or more and get started when people are spending more?

Again…no.

Today, we explain why it’s not only ok to start a business in a recession, it’s smart! Recessions aren’t pretty. But like every crisis, they present unique opportunities. And the longer you wait to start a business, the more time you’ve lost to develop it.

We’ll explain in detail in the episode. Click Play!

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The customer is always right — except when they’re not. It’s time to stop clinging to customers who aren’t serving your business, just like they’d quit your business if it wasn’t working for them.

Seriously.

As providers of products and services, we’re often primed to bend over backwards for our customers. But when a customer starts costing you more than they’re making you, a line’s been crossed. Today, we explore what that looks like, and how to know when it’s time to say goodbye.

At some point in your business, you will have a customer like this.

It’s a simple matter of defining the limits of customer satisfaction. And there are limits! You have to protect your business, your team, and yourself from the kinds of customers that deplete rather than energize you, and who derail your overall mission.

Learn how to figure out which customers need “firing,” and don’t lose a second’s sleep over it. Click Play!

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Today’s Sponsors

Time Doctor

Ready to get the most out of your remote team? Join the incredible businesses (including ours) that are using Time Doctor to figure out how much time tasks and projects take, and using those insights to optimize workflows and get more done — without sacrificing quality. Learn more and get started at timedoctor.com.

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Book Yourself Solid by Michael Port