Author: Nicole Baldinu

Let’s be clear: we almost never recommend lower prices.

In fact, we spend lots of time on this podcast encouraging people to charge more. Often, raising prices is the best way to boost overall revenue. 

Often, but not always.

Today, we explain how lower prices can be a powerful tool — when applied correctly. There is a way to sell to the clearance-bin crowd that won’t kill profit, or devalue your brand or products. 

…and it’s one of the best ways to grow your business.

If we sound self-contradictory, give this episode a listen. You’ll see what we mean! And you’ll walk away with an excellent strategy for taking your business to the next level. Click Play!

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WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com

Wix

Building a successful business online can be challenging. Thankfully Wix makes it easy, with a complete business solution that handles everything from creating a standout website to building a marketing strategy. With all the features you need to create, manage and grow online (plus reliable hosting and fast loading times) Wix is all you need to establish your online presence today. Head to wix.com and join millions of people growing their business online.

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30 Day Automated Webinar Challenge

So..are we ever going back to work? 

More importantly, should we?

Not ‘work’ as in doing work, of course. We mean going back to the physical, brick & mortar office space that used to be a requirement for any business, big or small.

The key phrase is “used to be.”

Office space is expensive, especially for new and small businesses. For all that money, is it really worth it? Has COVID shown us that the office is a thing of the past? Today, we explore that question, and offer our own answers.

Spoiler alert: our company has never had an office. Ever. 

Even before the pandemic, we hired remotely for literally every position, and we wouldn’t have it any other way.

But on the flip side, our host Omar maintains an office space outside the home for himself. Find out why, explore your own options, and discover your own answer to the remote vs office question. Click Play!

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Today's Sponsors

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com

Wix

Building a successful business online can be challenging. Thankfully Wix makes it easy, with a complete business solution that handles everything from creating a standout website to building a marketing strategy. With all the features you need to create, manage and grow online (plus reliable hosting and fast loading times) Wix is all you need to establish your online presence today. Head to wix.com and join millions of people growing their business online.

Show Links

WeWork

Fishburners

Well this is awkward.

However, it’s not that uncommon. Hiring family members who just don’t work out is a thing that happens. In fact, it even happened to Omar! 

It’s Q&A Wednesday, and it also happened to one of our listeners. Six months into a new position, and one business founder’s brother just isn’t up to the task. How in the world do you let a close family member go without creating chaos at home?

There is a way.

It’s not easy, but it’s not supposed to be. The good news is that — if you handle the firing properly — both your business and your relationship can recover from it. 

Learn how to handle one of the most difficult situations a business (and a family) can face. Click Play!

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Give us a Rating & Review

Today's Sponsors

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com

Capella University

At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu.

What’s the difference between a website that works, and one that doesn’t?

When we say ‘works,’ we mean the site’s ability to reach an audience, generate leads and sales, and represent your brand.

In our experience, most ineffective sites are suffering from one or more of 5 specific mistakes. These common no-no’s are like cinderblocks tied to the neck of your business. They’re holding you back, and you shouldn’t waste any time getting rid of them!

Today, we share the absolute do-not’s.

We’ll discuss how each of these screwups can ruin even the best-designed website — and hold back any business, no matter how great its potential. For the majority of us, the website is the business. So making sure it performs is critical.

Learn what people do wrong, how to check for it, and how to fix it. Give your business website a health check, and make the changes necessary to unleash its true potential. Click Play!

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Give us a Rating & Review

Today's Sponsors

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com

Shopify

Supercharge your knowledge, sales, and success with Shopify: the all-in-one commerce platform to start, run, and grow your business. Shopify gives entrepreneurs the resources once reserved for big business, so start-ups and scale-ups can sell everywhere, synchronize online and in-person sales, and stay informed. Reach customers across social networks with an ever-growing suite of channel integrations and apps — including Facebook, Instagram, TikTok, Pinterest, and more. Plus, gain insights with detailed reporting on conversion rates, profit margins and beyond. Head to shopify.com/mba for a free 14-day trial.

Get started marketing!

Too many new entrepreneurs skip this part, or make it a low priority. While it’s natural to focus on developing your product, marketing is where you can get an incredible return on every cent you invest.

In other words, marketing is just as important to building your business as the product is! 

By getting an early start on forging your company’s relationship with your target audience, you can get ahead of the game in meaningful ways, leading to steadier growth down the road.

Today, we explain how to get your new business’s marketing ball rolling. Learn who to hire, when to hire them, and where to find them. With this simple advice, you can gain crucial momentum early on — even with a startup budget. 

Click Play!

Stitcher | SoundCloud | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today's Sponsors

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com

Capella University

At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu.

Show Links

The 30 Day Automated Webinar Challenge

UpWork

Freelancer

Adespresso