November 13, 2019

MBA1395 Q&A Wednesday: My churn is out of control. How do I reduce churn ASAP?

Don’t just look at growth. Look at churn. If the latter outpaces the former, you have a huge problem. Churn destroys businesses, even ones that grow at a decent pace. If...

by Nicole Baldinu

November 12, 2019

MBA1394 Why Knowing Your Buyer’s Journey Is So Important

Sometimes, we forget to focus on the customers we already have. Your “buyer’s journey,” the steps your customers took from stranger to lead to revenue source, is crucial to...

by Nicole Baldinu

November 11, 2019

MBA1393 Guest Teacher: Jonathan Slain – How to Look Forward to the Next Recession

A recession is coming. That’s a fact. How do we know? Because a recession is always coming. Business is cyclical, and smart entrepreneurs don’t hope against economic downturns...

by Nicole Baldinu

November 8, 2019

MBA1392 What Does Growing Too Fast Look Like? + Free Ride Friday

Catastrophic success is real — and dangerous. Unchecked growth has the same effect on a business as it does on a body: it overloads the systems and puts you at risk for...

by Nicole Baldinu

November 7, 2019

MBA1391 Great Bonus Ideas For Your Offer

Sometimes, you’ve gotta sweeten the deal. But like literal sweeteners, bonuses have to be applied strategically. Today, we discuss how free swag, extra content, and other...

by Nicole Baldinu

November 6, 2019

MBA1390 Q&A Wednesday: My employee is asking for a HUGE raise. What do I do?

Do you know what your employees are worth? It’s Q&A Wednesday, and one of our listeners has a valuable employee with an inconvenient request: a 40 (yes, 40) percent...

by Nicole Baldinu

November 5, 2019

MBA1389 Recording Content While Traveling

Travel can be a great part of entrepreneurship. It can also hurt your content production — but only if you let it. You don’t have to choose between travel and content...

by Nicole Baldinu

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