Author: Nicole Baldinu

They say “it takes money to make money.”

We say: Hold my beer.

You don’t need major investment or capital saved up to create a business. In fact, just to show how little you can start with, today we explore how to start with nothing! 

Before he was the game-changing business coach and SaaS founder we know and love today, Omar had to start from scratch — without any scratch. In this episode, he shares how he started a real business with nothing but a little networking, creativity, and gumption. 

And of course, you can do the same.

It may take a little time, but starting with little or nothing is actually one of the best ways to see if a business really has legs. Why sink money into something that may or may not work? Instead, you can know for sure that something works so well, it doesn’t even need a cash kickstarter.

If startup capital is what’s holding you back, give this episode a listen. It just might open your eyes to the possibilities. Click Play!

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Today’s Sponsors

The $100 MBA Live

Ready to unlock your potential as an entrepreneur? Ready to gain the knowledge, skills, and mindset necessary to make your independent business dreams a reality? If you need help getting unstuck and moving to that next level, The $100 MBA Live is for you. Join The $100 MBA Show host Omar Zenhom for a 2-day, in-depth workshop series that will make a better, more effective, more successful entrepreneur — guaranteed. Head to 100mba.net/live for details!

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

ConvertKit

ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.

Sometimes, you just need more revenue.

Often, that means getting more customers. But not always! 

For example, today might be the first Q&A Wednesday in which — rather than simply answering the question — we suggest our loyal listener rethink the problem in the first place.

In this episode, we help a barbershop owner with a steady, profitable business that just isn’t growing. 

While the needs of a brick & mortar business can be a little different from the online kind, the basic principles are universal. Getting more folks in the door (digital or literal) is always a good idea. But is it the top priority, or the best strategy to accomplish the real goal: more revenue?

Hear our suggestions for helping this barbershop maximize profits — and why that doesn’t necessarily mean putting more butts in the chairs. Click Play!

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Give us a Rating & Review

Today’s Sponsors

The $100 MBA Live

Ready to unlock your potential as an entrepreneur? Ready to gain the knowledge, skills, and mindset necessary to make your independent business dreams a reality? If you need help getting unstuck and moving to that next level, The $100 MBA Live is for you. Join The $100 MBA Show host Omar Zenhom for a 2-day, in-depth workshop series that will make a better, more effective, more successful entrepreneur — guaranteed. Head to 100mba.net/live for details!

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

ConvertKit

ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.

What are people really buying when they buy your product?

The answer to that question can make selling it dramatically easier. 

Of course, it requires a little thought. Whatever your product or service is, it’s a means to an end for the consumer. And the end is all that matters, when it comes to your marketing and sales approach. What will the customer actually get once they put your product into action? 

Answer that honestly and fearlessly, and you won’t have to do much “selling.”

Today, we share examples of the businesses that do this best. They look beyond the sale to the meaningful, real-life result their product brings. By understanding the real benefit of what they sell, these entrepreneurs make their products impossible not to buy.

This strategy is all about simplicity and clarity. Get to the heart of what gives your product its true value, and it’ll almost sell itself. Hear some of the best examples of this principle at work — Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | SoundCloud | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors

The $100 MBA Live

Ready to unlock your potential as an entrepreneur? Ready to gain the knowledge, skills, and mindset necessary to make your independent business dreams a reality? If you need help getting unstuck and moving to that next level, The $100 MBA Live is for you. Join The $100 MBA Show host Omar Zenhom for a 2-day, in-depth workshop series that will make a better, more effective, more successful entrepreneur — guaranteed. Head to 100mba.net/live for details!

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

ConvertKit

ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.

No business product magically solves everything.

Lately, we’ve seen more and more companies offering pre-fabricated marketing and sales “funnels.” Some of these companies claim that their funnels can replace things like your company website. 

It’s not that there’s anything wrong with these funnels. But the way they’re marked misses the point.

Today, we explore the value of specific, targeted funnels and the products designed to build them. More importantly, we dig into how your own website is an irreplaceable complement — or even an integral part of — your marketing and sales funnels. 

Some of this debate is semantic, but most of it is strategic. Learn exactly what funnels are and how they work, and why you should always maintain a website, even when you have other assets doing some of the marketing and sales work for you. 

Click Play!

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Give us a Rating & Review

Today’s Sponsors

Capella University

At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu.

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

ConvertKit

ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.

Show Links

The $100 MBA Live

Recessions are like rainstorms. They’re not something you can avoid. 

They’re something you prepare for.

Just as you might keep an umbrella or a raincoat around, a business owner needs a plan in place for when the economy takes one of its natural, cyclical downturns. And that plan should not include winding down or stopping your marketing efforts.

You just need to approach the market with a recession mindset.

An ugly economy can be just as good a reason to buy something as to not buy something. When consumers experience financial anxiety, they don’t respond only by hoarding cash. Many respond by looking for more value in every purchase. 

In other words, people don’t always shop less in a recession. They often just shop smarter.

All you have to do is position your product or service as the smartest choice! Today, we share our approach to marketing when things aren’t exactly bullish. With a little strategy, optimism, and trust in the good sense of your customers, you can not only survive a recession, but thrive in it. 

Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | SoundCloud | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors

The $100 MBA Live

Ready to unlock your potential as an entrepreneur? Ready to gain the knowledge, skills, and mindset necessary to make your independent business dreams a reality? If you need help getting unstuck and moving to that next level, The $100 MBA Live is for you. Join The $100 MBA Show host Omar Zenhom for a 2-day, in-depth workshop series that will make a better, more effective, more successful entrepreneur — guaranteed. Head to 100mba.net/live for details!

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

ConvertKit

ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.

A bad hire can cost you.

There’s nothing worse than wasting time, money, and effort bringing in someone new, only to lose them shortly thereafter.

Maybe they don’t have the right skills. Maybe they lack the right work ethic. More often, they don’t have the right attitude. But that’s not the most important reason it didn’t work out. The most important reason is that you didn’t see what they were lacking before you hired them.

It’s Q&A Wednesday, and we’ve got a listener who’s having trouble finding the right help.

In this episode, we share our exact system for hiring, for any position. From the initial job posting to the final interview to the trial period (yes, there should be a trial period), we share step by step how we almost always manage to find a great fit. 

Before your next hire, hear how our process works — and decide if it can work for you. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | SoundCloud | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors

The $100 MBA Live

Ready to unlock your potential as an entrepreneur? Ready to gain the knowledge, skills, and mindset necessary to make your independent business dreams a reality? If you need help getting unstuck and moving to that next level, The $100 MBA Live is for you. Join The $100 MBA Show host Omar Zenhom for a 2-day, in-depth workshop series that will make a better, more effective, more successful entrepreneur — guaranteed. Head to 100mba.net/live for details!

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

ConvertKit

ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.