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MBA1423 Must Read: What You Do Is Who You Are by Ben Horowitz

What is company culture, why does it matter, and how can you build it?

The answers to that and more come from one of Omar’s favorite business books ever: What You Do Is Who You Are by Ben Horowitz. Horowitz is a venture capital legend whose wisdom and experience is grounded in a street-level, practical approach.

 But for all the actionable nuts and bolts, this book puts it all in a big huge-picture context.

With tested strategies and philosophy from history, business, and beyond, this company culture manifesto is deep, yet straightforward. It’s thoughtful, but focused on action. Horowitz seamlessly weaves broader business philosophy into the book’s central argument: that every one of your actions sets the tone for your business.

Omar loved this book so much that he actually included it in his “Best of 2019” list before he finished reading it. Now that he’s gotten to the end, we can take a closer look.

“Culture” can be hard to define for a small business. We don’t all have to take the Google approach with napping pods and on-site masseuses. But we do have to purposefully, intentionally foster a culture that fits our brand and mission. 

That starts and ends with you.

Learn how to envision, embody, promote, and instill the right culture for you business, no matter how many people that includes. Hear the key takeaways from this gem of a book, and see if you might just need a copy. Click Play!

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Fizzle

Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now!

HoneyBook

HoneyBook is an all-in-one business management platform for creative small businesses. They make it easy to streamline your process with client and calendar management tools, plus custom branded proposals and contracts. Save hundreds or thousands of hours a year. Get 50% off your first year at HoneyBook.com/MBA.

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The Hard Thing About Hard Things by Ben Horowitz 

What You Do Is Who You Are by Ben Horowitz

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Top 5 Books of 2019

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MBA1422 Why Online Courses Fail + Free Ride Friday

Online courses: more popular than ever. A great source of revenue. A perfect way to monetize your expertise or passion.

And yet…

So many courses bomb. For every course that thrills its students and grows the business, there’s a ton that go nowhere. Our intrepid host Omar has created many, many courses over the years, and there’s a reason his usually succeed.

It’s because of his background in education.

Before Omar struck out into the world of entrepreneurship, he spent years honing his craft as an educator at the high school and university level. That experience is exactly what led him to the $100 MBA Show: the desire and ability to teach. 

Courses were a logical extension of that. 

As more entrepreneurs get into the course game without an understanding of teaching and learning, though, common mistakes were revealed. Today, we want to shine a light on those mistakes, so you don’t make them. We’ll help you improve results for your students, and for you. 

There are so many ways to build courses incorrectly. Know what they are, and design courses that’ll set you apart as a reliable online “educator,” even if you’ve never even held a piece of chalk. Click Play!

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Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check oupodia.com/mba now.

Axos Bank

Want a bank that moves your small business forward? Axos’ basic business checking account is crafted for business owners with solutions to meet your needs. It’s simple, convenient, and hassle free. Axos is 100% digital, with lower overhead that eliminates the need for maintenance fees, minimum balances, or domestic ATM fees. Access your money anytime, anywhere. Axos will give you $100 just to try it out: use promo code 100MBA at axosbank.com/100mba.

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EasyCourse

30 Day Automated Webinar Challenge

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MBA1421 Why and How to Plan All of 2020 Today

2020 starts now.

I know the ball hasn’t dropped yet, but if you want certain things to happen next year, it’s already time to take the first step. It’s time to plan out your entire year, right now, today. All of it. The best part? It won’t even take that long.

For an hour or two of your time, you can reduce stress all (next) year long.

There’s nothing like going into the year completely confident that high-priority goals will be met. That doesn’t just include business goals; it’s equally important to carve out time for your personal goals as well. This way, every priority gets its due.

Why let the busy catch up to you? Get ahead of everything, by filling in that calendar with all the “big rocks,” the absolute must-dos that will have the biggest impact on your life and business. Why not manage your most valuable asset — your time — as strategically as you manage your money?

Today, we share the exact steps you can take to plot your whole year out. With a roadmap in place, you won’t just hope to accomplish certain things — you’ll know you will. Click Play!

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Amazon Logistics

Amazon Logistics has a new program for leaders who want to build their own full-time package delivery business. Get access to Amazon’s logistics training and technology, and start building a team of motivated drivers in your community. To learn more about becoming an Amazon delivery service partner, go to logistics.amazon.com.

Personal Capital

Ready to purchase a home? Saving for tuition? Talk with Personal Capital’s registered advisers, who can help you build a personalized plan. Or download the Personal Capital app and get a 360-degree view of your finances in one place. Invest with logic. Plan with heart. For more information, head to personalcapital.com

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Dan Martell

EasyCourse

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MBA1420 Q&A Wednesday: Do I close for the holidays and give my team time off?

It’s that time of year. We don’t all celebrate the same way — or at all — but “the holidays” are a reality of business.

Crucially, the holidays mean that your team will have personal and family obligations. Part of your job as a leader is to balance the needs of your business with the needs of your employees. You may even think about closing up shop temporarily.

But should you?

It’s Q&A Wednesday, and we’re helping one listener decide whether to hang the “Closed” sign up to give the team some holiday R&R. We discuss what factors to consider, including potential effects on the other group of people you need to keep happy: the customers.

We also share our own approach to the holiday season, explaining how we manage the expectations of our team, our customers, and our audience. The right answer will vary from business to business, but the goal is the same: do what’s best for the company without alienating anyone. 

Start putting your holiday strategy together now. Click Play!

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Today’s Sponsors

Fizzle

Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now!

Fundopolis

Investing: it seems complex, intimidating, and impersonal. With Fundopolis, it doesn’t have to be that way. Fundopolis is where people and money come together to support businesses they care about. Investing shouldn’t just be for industry insiders; it should be for communities and individuals trying to grow something they’re passionate about. Head to fundopolis.com/podcast for an enjoyable, personal investing experience.

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MBA1419 Ideas You Can Steal From Elon and The Tesla Cybertruck

Ever seen a win that — at first — looks like a fail?

Elon Musk is the king of confounding expectations. When he unveiled Tesla’s take on the good ol’ ‘Merican truck, he did what he does best: surprised everyone, for better or worse. Even a demonstration of the Cybertuck’s, em… impact-resistant windows famously didn’t go according to script.

And that’s perfectly on-brand for the guy who wants to colonize Mars.

Whatever you think of him, Elon Musk is undeniably successful. Occasionally overshadowed by his public persona are achievements in tech and business that everyone can learn from — even small businesses.

Today, we’ll discuss how the Cybertruck is a fantastic lesson in bold business strategy. Musk crashed headfirst into an incredibly tough-to-crack industry with an audacious out-of-left-field product. He invited controversy and criticism. He put on a show.

And the pre-orders came flooding in.

Sometimes, the marketing power of utter uniqueness is worth exploring. And sometimes, taking risks is less risky than it seems. Hear how you can apply the Tesla philosophy to your next launch. Click Play!

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Today’s Sponsors

Axos Bank

Want a bank that moves your small business forward? Axos’ basic business checking account is crafted for business owners with solutions to meet your needs. It’s simple, convenient, and hassle free. Axos is 100% digital, with lower overhead that eliminates the need for maintenance fees, minimum balances, or domestic ATM fees. Access your money anytime, anywhere. Axos will give you $100 just to try it out: use promo code 100MBA at axosbank.com/100mba.

Personal Capital

Ready to purchase a home? Saving for tuition? Talk with Personal Capital’s registered advisers, who can help you build a personalized plan. Or download the Personal Capital app and get a 360-degree view of your finances in one place. Invest with logic. Plan with heart. For more information, head to personalcapital.com

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MBA1418 Guest Teacher: Ashley Micciche – How To Value Your Business in 30 Minutes For Free

What’s your business worth?

Even if you’re nowhere near selling your business, it’s important to know. And thanks to today’s special guest teacher, it doesn’t take long to find out.

Ashley Micciche is the CEO of True North, a retirement advising firm. This means she takes the long view — helping business owners keep their eye on the endgame. Like any long-term goal, selling your business isn’t something you only start thinking about when the time comes.

Today, Micciche is here to help you pinpoint exactly where you are in the journey — quickly.

A simple valuation can take half an hour, with Micciche’s 8 key metrics and a very valuable online tool she’s giving our listeners access to. Hear the lesson, and get an accurate picture of your business. 

You can’t get where you’re going if you don’t know where you are — Click Play!

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Talk Money with Mesh Lakhani

Uncover the story of your money. On Talk Money, Mesh will follow paper trails, chat with experts, and break down complex ideas to bring clarity to the financial world. These sharply produced, complelling stories cover everything from BitCoin to student debt and everything in between. Learn how to spend, invest, and earn in today’s world. Subscribe to Talk Money with Mesh Lakhani today.

ActiveCampaign

ActiveCampaign makes a customer experience automation platform for growing businesses. ActiveCampaign can help you formulate a great “win-back” email campaign to remind your customer why they were interested enough to subscribe in the first place. Head to ActiveCampaign.com/100MBA and start a free trial. You can get a second month free, free migration, and 2 free one-on-one sessions with a member of the ActiveCampaign team!

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True North Retirement Advisors

Business Valuation Checklist

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MBA1417 Low Cost Team Retreat Options + Free Ride Friday

Let’s start here: a retreat is not a frivolous expense.

For teams of all sizes, a retreat can have an incredible, valuable effect on motivation, cohesion, and productivity. It’s the definition of the term “investment:” something you spend money on because it will be worth it in the long run. 

But you don’t have to spend too much.

Today, we’ll discuss how you can put together a retreat on the most meager of budgets, if you’re willing to get creative. It doesn’t have to be elaborate. It can even be local. Whatever gets your team out of their normal working context and into a new adventure together can have the desired effect. 

And the effect is very, very, desirable.

We’ve got alternative retreat options for every budget, plus tips on how to get your team involved in the planning and decisions around your retreat. Especially for (increasingly popular) remote teams, getting everyone together for a little out-of-workplace experience can make a huge difference in how everyone works together.

You know you have to nurture leads. Don’t forget to nurture your team. Click Play!

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Today’s Sponsors

Fizzle

Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now!

Personal Capital

Ready to purchase a home? Saving for tuition? Talk with Personal Capital’s registered advisers, who can help you build a personalized plan. Or download the Personal Capital app and get a 360-degree view of your finances in one place. Invest with logic. Plan with heart. For more information, head to personalcapital.com

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EasyCourse