The $100 MBA

Social media is a fickle thing. One year it’s the key to your business, the next year all your “likes” don’t translate to a dime in sales.

The social media Powers That Be (that’s Facebook, Insta, and the like) are constantly updating their algorithms and tweaking the way they determine how much of your content actually reaches the people you’re speaking to. It can seem a fool’s errand to try to keep up, but keep up we must.

Case in point: how much are your business’s social media accounts really driving your growth?

It can be tough to decide just how much time, money, and energy you’re willing to throw at the social media game. For some businesses, it’s undeniably crucial. For others, the ROI just isn’t there. Today, we’ll help you determine which category your business falls into — and what to do about it.

In simpler times (when more presence automatically meant more business), we over-valued social media. After that, we under-valued it. Now, we’re searching for that “Goldilocks” level of social media investment: just enough.

Tune in, and see where your business falls on the Social Media Importance Spectrum, and how to optimize your own business pages for the best results. Click Play!

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Today’s Sponsors

Brandwagon

On Brandwagon, Wistia’s new talk show for marketers, hear how companies like Harpoon, MailChimp, and HubSpot are transforming their marketing efforts to build better brands. Learn valuable business insights — like how to make your brand stand out. If you’re ready to take your marketing from “meh” to “memorable,” check out BrandWagon at wi.st/brandwagonshow

Fundopolis

Investing: it seems complex, intimidating, and impersonal. With Fundopolis, it doesn’t have to be that way. Fundopolis is where people and money come together to support businesses they care about. Investing shouldn’t just be for industry insiders; it should be for communities and individuals trying to grow something they’re passionate about. Head to fundopolis.com/podcast for an enjoyable, personal investing experience.

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EasyCourse

So you’re ready to speak in public.

Kudos. Public speaking — especially at industry conferences — can be a massive brand-builder. It can turbo-charge your networking. It’s not for everyone, but the effects on a small business are undeniable. Somewhat surprisingly, it can also be the perfect way for introverted entrepreneurs to connect with people.

But how do you book a gig?

We’ve been there: before our intrepid host Omar became a successful regular public speaker, he had to find a way in. The goal was never to be a high-powered semi-celebrity making his living off speeches, but simply to showcase expertise, build his personal brand, and make connections. But getting in the door was…a challenge.

Today, we’ll share what Omar learned over time, so you can get to your first speaking engagement sooner.

There is a way to get on stage, even if you’ve never delivered a talk in your life. Find out how — Click Play!

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Today’s Sponsors

Amazon Logistics

Amazon Logistics has a new program for leaders who want to build their own full-time package delivery business. Get access to Amazon’s logistics training and technology, and start building a team of motivated drivers in your community. To learn more about becoming an Amazon delivery service partner, go to logistics.amazon.com.

Kronos

Kronos is workforce innovation that works. Kronos puts HR, payroll, talent, and timekeeping on a single, cloud-based platform specially designed to give HR professionals supporting a blended workforce a whole new level of confidence. Learn more at kronos.com/hrswagger

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EasyCourse

It’s an SEO emergency!

It’s the first big, scary challenge that many entrepreneurs face: how the heck to get people to your website. There are literally hundreds of millions of websites out there, many of which are filled with advice on how to get traffic. 

But what can you do, right now, today, that’ll give you a chance to be heard?

It’s Q&A Wednesday, and one of our listeners has hit a plateau. Despite regular blogging over several months, the traffic isn’t exactly stellar. Are there any quick fixes?

There sure are. 

While the art of building an audience is something that takes time, patience, and effort, sometimes it’s the little tricks and tips that make all the difference. Today’s episode is all about things you can do immediately to improve your site traffic, mostly to do with those three magic letters: S.E.O.

Hear what relatively simple changes can unleash your website’s true potential. Some of them are so simple and small, they’re often overlooked. But each of them represents a potential “traffic jam” that you can easily clear up, if you know how. Click Play!

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Today’s Sponsors

Brandwagon

On Brandwagon, Wistia’s new talk show for marketers, hear how companies like Harpoon, MailChimp, and HubSpot are transforming their marketing efforts to build better brands. Learn valuable business insights — like how to make your brand stand out. If you’re ready to take your marketing from “meh” to “memorable,” check out BrandWagon at wi.st/brandwagonshow

Fundopolis

Investing: it seems complex, intimidating, and impersonal. With Fundopolis, it doesn’t have to be that way. Fundopolis is where people and money come together to support businesses they care about. Investing shouldn’t just be for industry insiders; it should be for communities and individuals trying to grow something they’re passionate about. Head to fundopolis.com/podcast for an enjoyable, personal investing experience.

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WebinarNinja

Ahrefs

“You should write a book.”

“I could write a book.”

“One day I’ll write a book.”

We’ve all had the thought, the suggestion, even the plan. But as a marketing strategy, is it smart? Are books still relevant in a digital economy? Does the (considerable) time, effort, and money required to produce a book pay off? What’s the ROI?

Today, we answer those questions.

We’ll discuss what makes writing a book worthwhile, and how so much of a book’s value rests on a simple question: “Why?” Before you write a single word, the purpose of the book — and the effects you’re trying to produce — have to be established. 

What you write, how you write it, and what you do with it all depend on the “why.”

There are different endgames for different books. We’ll explain how to choose your endgame, and how to actually execute the writing and marketing of your book. Launching a book now is much different from the days of Barnes & Noble. You may find that your idea for a book, however good, needs some tweaking.

Your book might be a game-changer for your business — but only if you start with a plan. Click Play!

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Today’s Sponsors

Brandwagon

On Brandwagon, Wistia’s new talk show for marketers, hear how companies like Harpoon, MailChimp, and HubSpot are transforming their marketing efforts to build better brands. Learn valuable business insights — like how to make your brand stand out. If you’re ready to take your marketing from “meh” to “memorable,” check out BrandWagon at wi.st/brandwagonshow

Columbia College

Founded in 1851, Columbia College has been accredited for more than a hundred years. 8-week classes are held year round, so you can earn your degree quickly. With Columbia’s “trutition,” your education is one low price; no fees, book costs, or other surprises. Columbia even offers e-texts convertible to audio for studying on the go. Graduate or undergraduate, live or online, Columbia has classes for you — plus, Columbia has eliminated all fees from the application to graduation. Head to mytruition.com/mba to learn more.

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Elizabeth Marshall

The best part about failing? It’s an opportunity to try something bold.

If your business isn’t making it, you shouldn’t give up too soon. But you also shouldn’t keep trying the same strategies that got you into trouble in the first place. If you’re stuck in a ditch, it’s time to try something you wouldn’t normally try. It’s time to go big, before you go home.

It’s time to get radical.

Like a defibrillator to the chest, a drastic move can seem scary, but rescue your business. Today, we’ve got 4 power moves to try when things aren’t going your way. If business was good, you’d probably never consider these things. But business isn’t good, and a Hail Mary play might be the smartest thing you can do.

These tactics involve major changes; huge shifts in how you do business that will blow your original business model apart. But if your business model isn’t working, that’s no problem at all. Listen to these 4 ideas, and see if one or more of them can get your business back on track.

Who knows? Failing might be exactly what your business needed in order to change for the better. Click Play!

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Today’s Sponsors

Podia

Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.

Fizzle

Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now!

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EasyCourse

What’s your NPS? If you don’t know, you need to find out.

Your “Net Promoter Score,” or NPS, is a simple but super-powerful metric for measuring…well, love. Based on a single-question survey, it gives you a snapshot of how much your current customers love your business. That’s all there is to it, but don’t let the simplicity of the equation fool you.

You need to know which of your customers can help your business, and which can hurt it.

To fight churn, protect your brand, and give your business long-term sustainability, keeping track of your NPS is a huge must. By categorizing your customers on a scale from “Loves you so much they’ll actually do your marketing for you” to “hates you so much they feel compelled to tell anyone who will listen,” you can figure out what you need to do to increase satisfaction and ensure loyalty.

It’s a consumer’s world now. Ratings and perception can make or break your business faster than you can say “No Stars.” 

Listen to your customers, and let them show you the way forward with one simple question. By conducting NPS surveys and taking action, you can do more for the life of your business than any amount of advertising. Click Play!

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Today’s Sponsors

Mailchimp

Ready to grow your business? Mailchimp is your all-in-one marketing platform. Mailchimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let Mailchimp help you market smarter — learn more at mailchimp.com

Fundopolis

Investing: it seems complex, intimidating, and impersonal. With Fundopolis, it doesn’t have to be that way. Fundopolis is where people and money come together to support businesses they care about. Investing shouldn’t just be for industry insiders; it should be for communities and individuals trying to grow something they’re passionate about. Head to fundopolis.com/podcast for an enjoyable, personal investing experience.

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Survicate

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