The $100 MBA

The wrong approach: “I should do my best to make sure there’s always enough of my product/service for everyone who wants to buy it.” The right approach: “I should run out of stuff. Often.”

Yes, this is tough to wrap your head around, especially if you’re new to business.

But remember that value is defined by one thing: scarcity. That’s why people line up for new Jordans — because there will never be that many of them. Creating scarcity is a tried-and-true way to increase the value of whatever you sell, and the urgency to make a purchase.

That said, you should never create scarcity at the expense of trust.

In other words, you have to sell out genuinely, not in some falsified or contrived way. Today, we explain how the selling out approach works, why it’s so effective, and how to execute it honestly and ethically. 

Less is more! Learn how losing a few sales is the best way to gain more sales down the road. Click Play!

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The 30-Day Automated Webinar Challenge

Let’s cut to the chase: what’s the best way to get people to buy your thing? Today, we offer 3 answers, based on our experience. These funnels work best for us — and they might for you, too.

We’ll lay out exactly how to build and manage each of these funnels, with our own products as an example. 

There’s no single “best” funnel for every business. But by studying the way various funnels work — and trying them out for yourself — you can find the one that moves the most of your product or service. It takes a little time, but it’s an investment worth making.

Plus, you may not have considered one or more of our “Top 3” before. 

Learn how these powerful funnels work, and decide which ones are worth experimenting with. Let our experience be your guide — Click Play!

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Rippedbody.com

Deadline Funnel

WebinarNinja

ConvertKit

Tribe

Circle

You can’t sell your product or service if you can’t sell yourself. Confidence in branding is everything. But does that mean you have to be…full of yourself? Can you persuade without playing the peacock?

After all, in a noisy market, the loudest voice often wins.

It’s Q&A Wednesday, and we’re helping one listener learn how to market without being a total tool. There is a way to showcase everything that makes you awesome in a way that doesn’t seem egocentric or irritating. In fact, the best marketers do it every day.

It’s all about focusing on the audience and what they need, rather than yourself and why you’re a big deal.

Learn how to stay on the right side of the line between flexing and inspiring trust and confidence. Let the world see what you have to offer, without offering everyone a heaping helping of your own thirstiness. It can be done — Click Play!

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Today’s Sponsors

Mission Control

What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

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Books by Michael Port

How to Teach, Coach, Market, and Sell With WebinarNinja

Goals are hard. A goal, however, is more attainable. So how can you narrow your focus to something big and all-encompassing that’ll have the greatest impact on your business? And should you?

It all comes down to a single number.

There’s no shortage of business metrics you can track (and no shortage of products and services designed to help you track them). If you’re not careful, you can get lost in a sea of analytics — without actually accomplishing anything meaningful.

That’s why it’s critical to pick one, just one, metric that makes the biggest difference.

So which number are we talking about? Well, that’s the tricky part. Today, we share examples of the single-number strategy, including from our own business. Once you hear a few real-life cases, you’ll have a better idea of what number you should put your chips on. 

Click Play!

SUBSCRIBE ON APPLE PODCASTS

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Give us a Rating & Review

Today’s Sponsors

Mission Control

What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

Don’t leave home without these — and we’re not talking about hardware. You can’t put these items in your bag, but if you’re working on the road, each and every one is a potential lifesaver.

Not to mention…a trip-saver.

Wherever you go, you can’t predict exactly what the situation will be re: Internet, security, and your ability to communicate with the rest of your team. For that reason, it’s important to build in some fail-safes so that whatever happens, you can get the job done from wherever you are.

Today, we share the 4 most critical “things,” so to speak, that come on the road with us.

This isn’t only applicable to working trips. If you’re a full-time digital nomad, or even if you have a global remote team, this stuff makes your business truly location independent. Find out what we use and why, and start “packing” (again, so to speak) for your next adventure.

Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | Spotify | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors

Mission Control

What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

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The 30-Day Automated Webinar Challenge

Speedtest by Ookla

Express VPN

World Time Buddy