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MBA2184 Should You Run a Black Friday Promotion in 2022?

The Black Friday/Cyber Monday sale feels almost as obligatory as Thanksgiving itself.

But do you have to do it?

Sometimes, following the herd is the best way to get lost in the crowd. With a billion promotional emails hitting inboxes this time of year, is your holiday sale a smart play, or just adding to the noise? Just because everyone else is doing it doesn’t mean you have to — but it doesn’t necessarily mean you shouldn’t, either.

So what are your options?

Today, we explore different takes on the Black Friday/Cyber Monday strategy. When you run your own business, you get to decide how — and even when — to do promotions like this. And by doing things a little differently, you can stand out while staying true to your company’s core values.

Hear what other businesses (including ours) do to put our own twist on the holiday sale. Then, do things your way. Click Play!

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The $100 MBA Live

Ready to unlock your potential as an entrepreneur? Ready to gain the knowledge, skills, and mindset necessary to make your independent business dreams a reality? If you need help getting unstuck and moving to that next level, The $100 MBA Live is for you. Join The $100 MBA Show host Omar Zenhom for a 2-day, in-depth workshop series that will make a better, more effective, more successful entrepreneur — guaranteed. Head to 100mba.net/live for details!

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

ConvertKit

ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.

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Green Friday

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MBA2183 Must Read: How the Mighty Fall by Jim Collins

Success is never immunity.

Even the biggest businesses fail, as explored in this week’s Must-Read book review. Jim Collins’ How the Mighty Fall is a fascinating look at the demise of huge, multi-billion dollar enterprises — but its lessons are just as applicable to small businesses.

If success leaves clues, so does failure.

Your business isn’t FTX, or Blockbuster, or Nokia. But the same patterns of leadership (or lack thereof) can sink a small business as easily as a giant one. As the leader of your business, it’s critical to avoid doing what more high-profile founders did wrong.

Learn what caused some of the most successful companies in history to crash and burn. Hear the telltale signs of trouble on the horizon, and position your business for longevity, not just growth. 

Click Play!

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Today’s Sponsors

The $100 MBA Live

Ready to unlock your potential as an entrepreneur? Ready to gain the knowledge, skills, and mindset necessary to make your independent business dreams a reality? If you need help getting unstuck and moving to that next level, The $100 MBA Live is for you. Join The $100 MBA Show host Omar Zenhom for a 2-day, in-depth workshop series that will make a better, more effective, more successful entrepreneur — guaranteed. Head to 100mba.net/live for details!

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

ConvertKit

ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.

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How the Mighty Fall by Jim Collins

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MBA2182 4 Affiliate Program Models to Make More Sales + Free Ride Friday

Affiliate marketing: one of the best ways to grow your business.

We would know! There’s currently a small army of content creators and other industry pros pushing our SaaS platform, and we couldn’t be more grateful. 

But if you’re thinking about having affiliates sell your own product or service, give this episode a listen first. It’s slightly more complex than simply “You sell my thing, you get a cut.” There’s more than one way to set up your affiliate program — and choosing the way that best suits your business is critical.

Today, we share 4 specific models. We’ll discuss the advantages and disadvantages of each, and what you’ll need to consider before choosing one. 

Having non-employees act as marketers and salespeople on your behalf is definitely a good thing, but you have to approach it strategically. The more intentional you are at the beginning, the better the results will be later. Click Play!

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Today’s Sponsors

Mission Control

What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

ConvertKit

ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.

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The Automated Webinar Challenge

WebinarNinja Affiliate Program

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MBA2181 How To Find Your Sales Machine

Does your business have roller-coaster sales?

Up and down, feast and famine; if your sales fluctuate too much, you can’t really run your business effectively. You can’t rely on a predictable revenue stream and plan accordingly. You just go into each month without even a rough idea of what you’ll take in.

It’s time to smooth out the ups and downs. It took us years to realize that consistency is key — and a lot of experimentation to achieve that consistency. 

Today, we share a 3-step system for generating consistent, month-over-month sales. No matter what you sell, creating a steady revenue stream comes down to nailing these 3 key areas. With a little patience and strategy, you can find the “sales machine” system that works for you.

Hear the 3 key components, and how we address them in our business. Then, build your own system. Click Play!

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Today’s Sponsors

Mission Control

What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

ConvertKit

ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.

Show Links

Lead Magnet Templates

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MBA2180 Q&A Wednesday: Should I curse on my YouTube channel?

Sometimes, “just being yourself” is more complicated than it sounds.

What if some aspects of “yourself” are potential turn-offs for customers? Where’s the line between authenticity and being…obnoxious? 

It’s Q&A Wednesday, and we’ve got a listener whose language skews a little salty (they are Australian, after all). The question is: would a bit of natural, casual cussing on their online content come off as genuine and unpretentious, or would it drive leads away?

It’s a tough f%$@#ing question.

Today, we explore the line between respect and self-censorship. It’s always great to be mindful of your audience and their feelings, but too much politeness can be perceived as boring or phony. And the line can be hard to see.

The good news: there’s always a sweet spot between the two extremes. Click Play!

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Today’s Sponsors

Capella University

At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu.

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

ConvertKit

ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.

Show Links

One Tree Planted

Green Friday

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About Omar Show

MBA2179 How to Motivate Yourself to Get Things Done

Motivation ebbs and flows. 

But your ToDo list is always there — and it doesn’t care if you’re not in the right headspace.

We get it! Some days, your pillow is just more persuasive than your business. That’s when you need a few strategies to get yourself out of bed, shake off the ennui, and get your rear in gear for another productive day.

Fortunately, we’ve got a few of those.

Today, we share specific, simple things you can do to find the “oomph” we all lack from time to time. With a little psychology, you can always make the work ahead of you less daunting and more doable. 

These are the strategies Omar actually uses — and that guy gets stuff done. Try these tricks out for yourself, the next time you just don’t feel like it. Click Play!

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Today’s Sponsors

Mission Control

What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

ConvertKit

ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.

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MBA2178 Guest Teacher – Jen L’Estrange – How to Be Creative with Compensation

There’s way more to employee compensation than a number.

When you’re trying to figure out what to offer a potential new hire, the dollars and cents are only the beginning. It’s time to take a big step back, and think differently.

Today’s guest teacher, Jen L’Estrange, is an HR firm founder with a holistic approach. Instead of living in a mindset that asks “What do I want to spend on this position?,” she starts by asking what the business wants to achieve.

Then, it’s a matter of taking the company’s broader goals and the potential hire’s values — and creating a compensation plan that aligns the two.

Yes, it’s more complex than setting a budget and finding someone who’ll work for that amount. But it’s also infinitely more effective at fostering loyalty, productivity, and success for the whole organization. 

Hear the details of Jen’s approach, and see what you can incorporate into your own hiring process. Learn the different ways you can actually get better results for your investment, based on the multitude of factors involved in compensation. 

Click Play!

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Give us a Rating & Review

Today’s Sponsors

Mission Control

What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

ConvertKit

ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.

Show Links

Red Clover