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MBA2263 The Business of Japan P3: East Meets West- Business at Its Best

We’ve been hanging out in Japan, learning a whole new perspective on business. Now, it’s time to explore how you can get in on the action — by actually doing business with or inside Japan.

Yes, this is possible. And it’s a very good idea.

Today, we explore various ways non-Japanese businesses have forged ties with Japanese entities and professionals. We’ll also get into digital nomad options in Japan, which has become much more outsider-friendly in the last few years.

From infrastructure to supplies to labor to the place itself, Japan is rich with assets you can take advantage of!

When the deeply rooted, time-honored cultural and business practices of Japan merge with the Western entrepreneurial spirit, the result can be successful on a global scale. Learn what possibilities Japan might offer you, and how to get started.

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MBA2262 How and Why You Should Always Sell Out + Free Ride Friday

The wrong approach: “I should do my best to make sure there’s always enough of my product/service for everyone who wants to buy it.” The right approach: “I should run out of stuff. Often.”

Yes, this is tough to wrap your head around, especially if you’re new to business.

But remember that value is defined by one thing: scarcity. That’s why people line up for new Jordans — because there will never be that many of them. Creating scarcity is a tried-and-true way to increase the value of whatever you sell, and the urgency to make a purchase.

That said, you should never create scarcity at the expense of trust.

In other words, you have to sell out genuinely, not in some falsified or contrived way. Today, we explain how the selling out approach works, why it’s so effective, and how to execute it honestly and ethically. 

Less is more! Learn how losing a few sales is the best way to gain more sales down the road. Click Play!

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MBA2261 The 3 Most Effective Sales Funnels

Let’s cut to the chase: what’s the best way to get people to buy your thing? Today, we offer 3 answers, based on our experience. These funnels work best for us — and they might for you, too.

We’ll lay out exactly how to build and manage each of these funnels, with our own products as an example. 

There’s no single “best” funnel for every business. But by studying the way various funnels work — and trying them out for yourself — you can find the one that moves the most of your product or service. It takes a little time, but it’s an investment worth making.

Plus, you may not have considered one or more of our “Top 3” before. 

Learn how these powerful funnels work, and decide which ones are worth experimenting with. Let our experience be your guide — Click Play!

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MBA2260 Q&A Wednesday: Do I need to brag to be an effective marketer?

You can’t sell your product or service if you can’t sell yourself. Confidence in branding is everything. But does that mean you have to be…full of yourself? Can you persuade without playing the peacock?

After all, in a noisy market, the loudest voice often wins.

It’s Q&A Wednesday, and we’re helping one listener learn how to market without being a total tool. There is a way to showcase everything that makes you awesome in a way that doesn’t seem egocentric or irritating. In fact, the best marketers do it every day.

It’s all about focusing on the audience and what they need, rather than yourself and why you’re a big deal.

Learn how to stay on the right side of the line between flexing and inspiring trust and confidence. Let the world see what you have to offer, without offering everyone a heaping helping of your own thirstiness. It can be done — Click Play!

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Today’s Sponsors

Mission Control

What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

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MBA2259 How to Simplify Your Growth to One Number

Goals are hard. A goal, however, is more attainable. So how can you narrow your focus to something big and all-encompassing that’ll have the greatest impact on your business? And should you?

It all comes down to a single number.

There’s no shortage of business metrics you can track (and no shortage of products and services designed to help you track them). If you’re not careful, you can get lost in a sea of analytics — without actually accomplishing anything meaningful.

That’s why it’s critical to pick one, just one, metric that makes the biggest difference.

So which number are we talking about? Well, that’s the tricky part. Today, we share examples of the single-number strategy, including from our own business. Once you hear a few real-life cases, you’ll have a better idea of what number you should put your chips on. 

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Today’s Sponsors

Mission Control

What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

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MBA2258 The Business of Japan P2: The Economy of Kawaii

So how exactly did a cartoon kitten take over the world? And why does Japan consistently produce products that are almost dangerously cute? It’s no accident — it’s a business strategy.

Kawaii is a catch-all term for a specific aesthetic, something Japanese businesses purposely cultivate. Loosely translated, it means “cuteness.” 

But kawaii is no child’s play. It’s a cultural vein that Japanese companies tap into in order to reach their target markets. By understanding what makes people go gaga for Pikachu and Hello Kitty, these businesses give themselves a serious edge — nothing “cute” about it.

So what can Western entrepreneurs learn from the kawaii principle?

In a word, presentation. Today, we explore the concept of kawaii, how it’s applied in Japanese business, and why the way your product looks and feels can be your greatest marketing asset. 

That’s not to say you abandon substance!

Instead, you learn to embrace the feelings you can induce by presenting your products in certain ways. When you put care, thought, and a deep understanding of your audience into the aesthetic, it speaks louder than any ad can. 

Learn how to inject a little kawaii into your strategy. Click Play!

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Today’s Sponsors

Mission Control

What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

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MBA2257 4 Tech Must-Haves When Working While Traveling + Free Ride Friday

Don’t leave home without these — and we’re not talking about hardware. You can’t put these items in your bag, but if you’re working on the road, each and every one is a potential lifesaver.

Not to mention…a trip-saver.

Wherever you go, you can’t predict exactly what the situation will be re: Internet, security, and your ability to communicate with the rest of your team. For that reason, it’s important to build in some fail-safes so that whatever happens, you can get the job done from wherever you are.

Today, we share the 4 most critical “things,” so to speak, that come on the road with us.

This isn’t only applicable to working trips. If you’re a full-time digital nomad, or even if you have a global remote team, this stuff makes your business truly location independent. Find out what we use and why, and start “packing” (again, so to speak) for your next adventure.

Click Play!

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Today’s Sponsors

Mission Control

What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc

Recommended Tools

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

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The 30-Day Automated Webinar Challenge

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Express VPN

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