The $100 MBA

The first and most important lesson for new entrepreneurs: don’t try to create the “perfect” product or service. Instead, start with an MVP — a Minimum Viable Product you can improve on.

That’s how you find out for sure that your idea is worth investing more time and money in, while simultaneously building the foundation of your customer base.

An MVP is a basic version of your product that’s good enough to get the job done, and lets you solicit valuable feedback for how to perfect it. It’s all about smart resource management — sell a basic version, then let your product fund its own development.

Of course, an MVP launch is a different animal from the launch of a “finished” product or new feature.

Today, we’ve got a step-by-step game plan for your MVP launch. From sparking interest and marketing your MVP, to launching it and gathering that all-important real-world feedback, you’ll learn how to start your business in a smart, sustainable way that you can build on.

Take the guesswork out of designing the right product for your audience. Lower your own risk and investment into something that isn’t road-tested. Start small, and win big — Click Play!

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The $100 MBA Course

It’s a common problem for newer and smaller teams: they have the goods, they have the skills, but they’re untested. Unproven. And they don’t trust themselves to make decisions on their own. 

In business, confidence is earned. But it can also be fostered and cultivated by a great leader.

It’s Q&A Wednesday, and we’ve got a listener whose team is great at everything they do, but just can’t seem to believe in themselves enough to unleash their full potential. Can anything be done? If so, what actually works? Will people really believe it if you just tell them they’re awesome?

You can give your team confidence. Today, we explain how.

Whatever business you’re in, part of a founder’s job is to get the most from their team. A great deal of that will depend less on telling them what to do, and more on trusting them. In this episode, we share a few effective strategies for showing and telling your employees why they’re the best.

Give your team a few reasons to believe in themselves, and they’ll rarely let you down. Click Play!

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Hit a sales slump? Is the ‘Profit’ side of your Profit & Loss sheet looking less than ideal?  The solution might be as simple as two words: Retargeting ads. These. Things. Work.

Today, we explain how.

In our experience, retargeting is an incredibly efficient, cost-effective way to create new customers and get the chance to turn them into lifers. In this episode, we unpack exactly how to set up and execute your campaigns — and give your business the momentum it needs. 

With a little guidance, it’s easier than you might think. 

You might think of retargeting as something for businesses with a lot of tech-spertise, or a lot of money. That’s not the case! Even with a minimal investment, you can see substantial returns. It’s not magic; it’s just basic, effective strategy.

Learn it now, and use it forever.

Hear the mechanics of retargeting, why it works, and how to tailor it for your business. We’ll provide the technical details, along with straightforward, actionable steps you can take the minute the episode ends. Your customers are out there, and retargeting can find them — Click Play!

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The $100 MBA Course

For a small business owner, “I quit” can be a terrifying thing to hear, especially from a key player. But that’s exactly what one of our listeners is going through. Fortunately, we have some experience in this arena.

It’s Q&A Wednesday, and we’re helping this listener keep calm — and keep their business on track. 

Sudden personnel loss is a problem, but not as much as being unprepared for it is. Quickly filling a crucial role and ensuring a seamless transition is never easy, but it’s way tougher when you don’t have procedures in place for the inevitable resignations and suddenly-necessary firings.  

Fortunately, Omar’s been through this one. More than once. And he’s learned how to be ready for it.

Today, we explore how to effectively pass the torch to a qualified new hire, even on short notice. With a few strategies and policies, you can literally replace anyone if you have to, without your business missing a beat.

It’s not just about filling the role quickly — it’s about ensuring your new hire can absorb what they need to know to keep the wheels turning. It’s about ensuring continuity. 

People come and go, and your business needs the agility to keep up. Learn how to get prepared, stay prepared, and be able to roll with the HR punches. Click Play!

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Today’s Sponsors

Dove Men+Care

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