Give. Hook. Upsell. Repeat.

The Spotify business model is genius. It’s also increasingly common practice, one currently adopted by businesses big and small. Spotify, Pandora, YouTube, and many more take the same approach: provide an incredible free service, then offer a premium version for a relatively small monthly fee.

The beauty is that it works at both levels. At the free level, you can still draw revenue from advertisements — the exact advertisements your customers will pay to avoid. If the service is great, and the customer has a certain amount of disposable income, it’s a win-win.

Today, we discuss exactly how to apply the free service to premium upgrade model to your business. Just like in many facets of business, from marketing to support, what you give away is ultimately what earns you the most.

It’s FREE RIDE FRIDAY!!! See if the Spotify method can work for you. Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

Udemy

Udemy is the largest marketplace for online learning. Udemy courses start at just $11.99. Each course comes with a 30-day money-back guarantee for risk-free learning. Visit www.ude.my/mba or download the Udemy app to learn anytime, anywhere!

Show Links

Backlinko with Brian Dean

Weebly

Wistia

Book Like a Boss