Networking: you’re (probably) doing it wrong.

Networking is crucial to the development of any business. We like to say that the relationships you build as an entrepreneur are the most valuable asset your business has. But acquiring contacts and building genuine relationships is a subtle art, one that requires skill and finesse.

That said, anyone can do it. You just need the right approach.

Enter today’s special guest teacher, David Burkus. Burkus a best selling author and social sciences expert whose research-based strategies are proven to work. He’s here to show us the “hidden network” that lives just outside your contact list, in the gray areas between friends and total strangers.

With Burkus’ advice, you can take the awkwardness out of networking and forge valuable alliances skillfully. Learn how to identify and connect with contacts, and nurture the relationships that’ll mean everything to your business. Click Play!

For even more networking wisdom, check out Burkus’ audio course How to Connect: How to Give and Get the Introductions That Will Transform Your Life and Your Career

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

Gusto

Gusto makes payroll, benefits, and HR easy for small businesses. Gusto technology does the heavy lifting, taking the burden off your shoulders. You don't have to be a big company to offer your team what they need. Sign up today at gusto.com/mba and get 3 months free!

Show Links

Friend of a Friend by David Burkus