MBA1113 Guest Teacher: Shep Hyken- How to Deliver a Customer Service Experience That Disrupts the Competition & Creates Fierce Loyalty

Every entrepreneur has to ask themselves: how can my business stand out?

You need to find an edge, a place where you can do what other businesses can’t, or won’t. For so many industries, an entrepreneur can make a huge splash by offering better customer service. As today’s special guest teacher tells us, general satisfaction with service is at an all-time low.

Shep Hyken is a best-selling author and renowned customer service consultant. As he’s watched the expectations for quality customer service rise, he’s helped businesses keep up. By offering unparalleled customer service and going the extra mile — or two — you can outshine the competition where they’re weakest.

As we like to remind listeners, the ROI on customer service typically exceeds that of marketing and advertising. Reducing churn and keeping the customers you have is just about the smartest investment you can make, especially in a competitive market. But great service isn’t just about retention; by outperforming the competition in service, you can create deep, lasting loyalty.

In the long term, loyalty is worth its weight in gold.

Check out Shep’s lesson, and learn how you can bring the strongest customer service game in your niche. Plus, get a free helpful resource, courtesy of Shep himself. Click Play!


Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today’s Sponsors


Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check now!

American Express

See business differently. See big expenses as big opportunities, new problems as new  solutions, and late nights as…well, late nights! Get the powerful backing of American Express, and don’t do businesses without it. Learn more at

Show Links

The Convenience Revolution pdf