Amazon giveth, and Amazon taketh away.

The online retail behemoth is a double-edged sword, a massive marketplace that can give you huge exposure to millions of potential customers — but not without a price. Without a doubt, Amazon makes many things easy, like payment processing and shipping. But just as surely, Amazon takes its toll.

Is it worth it? Is what you surrender to Amazon more valuable than the sales you get in return?

Today, we discuss when Amazon can help, and when it can be the wrong choice. Certain kinds of businesses thrive under Amazon, while others are better off going it alone. Tune in, and see which category your business falls into. Decide whether tying yourself to the biggest name in e-commerce is a move you’ll look back on with satisfaction, or regret. Click Play!

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