What do your customers want? If you don’t have the answer to that question, you don’t have a business.

It may sound obvious, but entrepreneurs overlook this question way too often. When creating our products and building our businesses, it’s strangely easy to forget about being customer-centered. We fall in love with our own ideas, our own visions, and we forget that success means discovering, defining, and fulfilling customers’ wishes.

Today, we discuss how to keep your eye on the ball of customer desire. By focusing on their problems (instead of your ideas), you can build a foundation of sustainability for your business. We’ll show you how to assess your business for customer-centeredness, and help you figure out exactly what you need to promise (and deliver) to win your audience over.

Remember: it’s not about you. Click Play!

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