SWOTing: it’s not something you do to flies. It’s a simple but powerful exercise anyone can use to refocus their business and plan for whatever comes next.

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis lets you look around the bend to the future of your business. It’s an easy way to assess exactly what your business has going for it, what it lacks, and how you can improve. 

In other words, a SWOT analysis is the first step in crafting (or re-crafting) your business strategy.

Today, we’ll explain exactly how to conduct a SWOT analysis, and what to do with the information you get from it. We’ll help you take a moment, look up from your laptop, and plot your course for the medium-to-long-term future. 

With nothing but a piece of paper, a pen, and an hour or so, you and your team can position your business for growth, not just continued existence.

We recommend conducting a SWOT analysis once every quarter. Learn how — Click Play!


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