MBA1543 Must Read: The Ride of a Lifetime by Robert Allen Iger

What can you learn from the big companies? Can any of the philosophies behind mega-companies like Disney help your small business?


Robert Allen Iger climbed the ranks of the ultimate corporation, Disney, and ran the show for 15 years. In that time, he learned a few things that can help you — yes, you, the independent entrepreneur.

He also screwed a few things up.

Today, we’re sharing the best quotes and insights from Iger’s book, The Ride of a Lifetime. In running a global behemoth, Iger accomplished a few incredible things, not the least of which was keeping a business of that size grounded in a commitment to customer experience and service.

Tune in, and hear how some business principles remain true, at any scale. Click Play!


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The Ride of A Lifetime by Robert Allen Iger