MBA1575 Q&A Wednesday: Does giving away company swag work?

Swag is fun. But is it effective?

What’s the real power of t-shirts, mugs, stickers, and all the rest? What’s a reasonable ROI, and how do you even measure it? We’ve given away lots of branded gear over the years. Was it worth it?

At least one listener wants to know. 

It’s Q&A Wednesday, and we’re discussing how to produce and distribute swag as a marketing strategy. Our listener has an up-and-coming company that’s producing enough revenue to up the marketing budget. 

Should they spend it on…stuff?

Tune in, and learn how we get the most out of our swag budget, how we know it works, and what we even mean when we say it “works.” Click Play!


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