Facebook ads can be incredibly effective. But if you’re not careful, you can end up losing money.
It’s Q&A Wednesday, and we’ve got one listener who’s been running Facebook ads for 6 months, and can’t seem to get one crucial metric to move in the right direction: the cost per lead.
If you’re spending too much on every conversion, you might as well not advertise!
Today, we discuss the 4 factors you can manipulate to improve your Facebook cost per lead. By experimenting with these variables, you can find the sweet spot where your ads get the job done at a cost that makes sense — and helps you make progress.
Make sure that when it comes to Facebook ads, the “R” in your “ROI” is worth the effort. Click play at the top of the page!
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