Facebook ads can be incredibly effective. But if you’re not careful, you can end up losing money.

It’s Q&A Wednesday, and we’ve got one listener who’s been running Facebook ads for 6 months, and can’t seem to get one crucial metric to move in the right direction: the cost per lead. 

If you’re spending too much on every conversion, you might as well not advertise!

Today, we discuss the 4 factors you can manipulate to improve your Facebook cost per lead. By experimenting with these variables, you can find the sweet spot where your ads get the job done at a cost that makes sense — and helps you make progress.

Make sure that when it comes to Facebook ads, the “R” in your “ROI” is worth the effort. Click Play!

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