It’ll happen eventually.

A change to your service. A delay. A mistake. At some point, you’ll have to break some less-than-pleasant news to your customers. 

Fortunately, it doesn’t have to hurt your relationship.

Today, we share the steps you should take whenever there’s an uncomfortable announcement on the horizon. You can tell people what they don’t want to hear — while still making them feel respected and valued.

When it’s time to communicate bad news, you can always communicate something else, too: your continued devotion to serving customers as best you can. Click Play!

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