From stranger, to customer — how does your website get people there?

It’s all about effective funnels.

“Funnels” are pretty much anything that moves people from never having heard of your brand, to being interested, to considering a purchase, to making one. Many have tried to perfect a system for this.

But all you really need is a WordPress site, and a little software.

It’s Q&A Wednesday, and we’ve got a listener who wants to make his site the most efficient funneling machine possible. Today, we’ll recommend a few tools for that, and explain how they work.

It’s a perfect, bite-sized lesson in creating customers. Click Play!

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