MBA1730 Q&A Wednesday: Do I Need To Lower My Prices?

When sales slip, the problem can be tough to diagnose.

Sometimes, it’s a marketing issue. Other times it’s normal business cycles or seasonal trends. But it’s always possible that your business model needs tweaking. 

It’s Q&A Wednesday, and we’re helping one listener who’s in an e-commerce slump. 

Sales were steady for a while, but something pushed the trend downward. Is cutting prices the way to save the day? Or will that only make things worse?

Today, we discuss how to tell when price is the problem. And if it is, don’t assume that lowering is always the right move. Sometimes, it’s just the opposite. 

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