Is Facebook advertising over?
Today, we explore the fallout from Apple’s big decision. If you haven’t heard, the iOS 14 update lets users opt out of data tracking. Without the ability to stalk you around the Internet, advertisers have drastically less data to inform targeted Facebook ads.
It was a huge win for privacy — and a gut punch to the Facebook advertising model.
But all is not lost! Join Omar as he explains the nuances of the update, and why it’s more accurate to say that paid advertising was changed, not killed. Get the facts, and plan your own marketing accordingly.
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