It’s the sale before the sale.
When most of us think lead generation, we think freebies. Marketing content, free trials, free plans, etc. But what if that’s not the best way to create customers? What if making people pay their way into your funnel works out better?
It just might.
Today, we explain how getting someone to reach into their pocket is an excellent way to qualify them as a lead. Granted, freebies generate more leads —but starter products generate better leads!
We’ll discuss how to implement this strategy, and offer a few examples of initial low-cost products that work. Bring in the leads with the most potential — Click play at the top of the page!
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