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MBA1813 Must Read: Profit First by Mike Michalowicz

What is “profit?”

If you think you know, you might be looking at it all wrong.

It sounds out there, but Profit First by Mike Michalowicz makes a compelling case for a totally new outlook on profit. And after reading it, we can’t see profit the same way ever again.

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In this Must-Read book review, we explain the radically different approach championed by Michalowicz, and why it can work for you.

Tune in and hear why the typical way of understanding profit is limiting, even detrimental to the growth of your business. Learn what common modes of thinking are holding you back. Open your mind to a unique perspective — it just might alter the way you do business.

Find out why this book is so different, and so highly recommended by entrepreneurs. Click Play!

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Profit First by Mike Michalowicz