Sudden revenue loss is not uncommon. In entrepreneurship, it’s almost inevitable.
Situations change. The big players (think Google, Amazon, etc.) change the rules or algorithms you built your strategy around. Market cycles, pandemics, trends, and a host of other factors beyond your control can blindside your business.
It’s up to you how to respond.
Today, we discuss what can go wrong suddenly, and how to deal with it. Over years of running our own small businesses, we’ve been knocked off track way too many times. But each time, we figured it out — one way or another.
The lessons we learned the hard way can make your path forward a little easier. Tune in, and prepare for what you can’t predict. Click Play!
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Emory University
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