If you build it, they will come.
Yes, that’s from a movie, but it definitely applies to today’s episode! When you’re looking for sponsorships, the key is not to chase potential sponsors around. It’s to understand the sponsors’ needs, and create something irresistible.
In other words, you have to make sponsorship the easiest possible decision.
Whether it’s for content, events, or anything else, getting sponsorship is not about convincing. It’s about making yourself the most attractive possible proposition. Today, we share how we grew sponsorship for this very podcast, and how you can do the same.
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Today’s Sponsors
SYFOB
Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.
Vidyard
Vidyard makes it simple to create videos, host them ad-free, share them, and track performance. Whether you’re recording a video for one person or sharing it with the world, Vidyard makes it easy to manage your content. Vidyard’s business solution includes robust analytics, integrations with top enterprise tools, and customization options for your unique needs. Sign up for Vidyard free (and get Vidyard’s 2021 B2B Video Trends Guide) at http://vidyard.com/MBA — no promo-code needed!