MBA1870 Q&A Wednesday: Why did you start a software company? Should I start one too?

Your “why” is everything.

If you don’t have a single, super-clear motivation for building your business, it gets very hard to stick with it. Entrepreneurship is a commitment that requires constant motivation.

It’s Q&A Wednesday, and we’ve got a listener who understands that. They’re thinking about getting into the software game, but there’s one missing piece: the big “why.” The interest is there, the vision is there. But this listener is smart enough to recognize that that’s not enough.

Not enough when times are tough, anyway.

Today, Omar shares why we created our own SaaS business, WebinarNinja. Our choice to change course and focus on a software product wasn’t made casually. We felt a genuine call to fix a specific problem that we were uniquely positioned to deal with.

That call was undeniable, our “why” unmistakable. What’s yours? Tune in, and ask yourself the big question before you make your next big move. Click Play!


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