Let’s lower that CAC!
Your Customer Acquisition Cost is one of the biggest factors affecting your bottom line. The total investment of marketing, advertising, and sales dollars to produce a single customer is a key metric, one that has to be studied carefully. As your business grows, so can your CAC — leading to an overall plateau.
Fortunately, there are things you can do about that.
Today, we share 4 specific ways you can put a major dent in that number, starting now. No matter what business you’re in, these 4 tactics are tried and tested, as we’ll demonstrate with examples from multiple businesses.
Get a handle on how much you’re investing in customer acquisition, so the returns can support stronger, faster growth. Click Play!
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