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MBA1925 Q&A Wednesday: How do I hire for a skill I am not an expert in?

Sometimes, the toughest thing about entrepreneurship is putting faith in other people. That’s especially true when you need to hire someone. 

None of us know how to do everything — creatives might not know how engineering works, graphic designers might not know SEO; the list goes on. So how can you build the best team when you haven’t played all the positions yourself?

It’s Q&A Wednesday, and we’ve got a listener in exactly that pickle.

This listener is a founder and engineer, who needs a copywriter. But as an engineer, how on Earth can they recognize the talent and disposition that makes an ace writer? 

The short answer is…they can’t. So what’s an entrepreneur to do?

Today, we explain how to make sure your hires are solid, by getting a little help from outside the company. Click Play!

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