MBA1925 Q&A Wednesday: How do I hire for a skill I am not an expert in?

Sometimes, the toughest thing about entrepreneurship is putting faith in other people. That’s especially true when you need to hire someone. 

None of us know how to do everything — creatives might not know how engineering works, graphic designers might not know SEO; the list goes on. So how can you build the best team when you haven’t played all the positions yourself?

It’s Q&A Wednesday, and we’ve got a listener in exactly that pickle.

This listener is a founder and engineer, who needs a copywriter. But as an engineer, how on Earth can they recognize the talent and disposition that makes an ace writer? 

The short answer is…they can’t. So what’s an entrepreneur to do?

Today, we explain how to make sure your hires are solid, by getting a little help from outside the company. Click Play!


Stitcher | Spotify Podcast Feed How To Subscribe

Give us a Rating & Review

Today’s Sponsors

Google Domains

A lot of entrepreneurs feel overwhelmed when it comes to starting a business. When you’re ready to introduce your idea to the world, it starts with a name. Google Domains makes it simple to establish your business identity with a domain name, website, and tons of other tools to help make your business a reality. Establish your business online at and use code 100mba for 20% off a new domain purchase or transfer. Terms & Conditions apply. Visit for more details.


Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to and use promo code MBA.

Show Links