If your email list is dead, your business may not be far behind.
As the Internet continues to bombard consumers from every angle, earning a special place in someone’s inbox is the key to maintaining a relationship. So when the open and click rates are in a freefall, it’s critical to do something to reawaken engagement with your newsletter.
So what can you do? How can you bring back a dormant newsletter?
Today, we share exactly how. We’ve had our own newsletter-refreshes from time to time, and we’ve learned a few key tactics to make it successful.
From new ways of delivering your newsletter, to helpful tools and tips that can assist you in writing great copy, we’ll discuss all the ways you can breathe new life into your email marketing. Stop the unsubs, get out of the ‘Promotions’ tab, and reconnect with your leads.
Click Play!
Stitcher | Spotify | Podcast Feed | How To Subscribe
Today’s Sponsors
The $100 MBA Live
Ready to unlock your potential as an entrepreneur? Ready to gain the knowledge, skills, and mindset necessary to make your independent business dreams a reality? If you need help getting unstuck and moving to that next level, The $100 MBA Live is for you. Join The $100 MBA Show host Omar Zenhom for a 2-day, in-depth workshop series that will make a better, more effective, more successful entrepreneur — guaranteed. Head to 100mba.net/live for details!
Recommended Tools
WP Engine
WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF
ConvertKit
ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit
WebinarNinja
Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, WebinarNinja comes with a FREE 14-day trial so you can see if it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.