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MBA2264 Why You Need to Fire Your Customers

The customer is always right — except when they’re not. It’s time to stop clinging to customers who aren’t serving your business, just like they’d quit your business if it wasn’t working for them.


As providers of products and services, we’re often primed to bend over backwards for our customers. But when a customer starts costing you more than they’re making you, a line’s been crossed. Today, we explore what that looks like, and how to know when it’s time to say goodbye.

At some point in your business, you will have a customer like this.

It’s a simple matter of defining the limits of customer satisfaction. And there are limits! You have to protect your business, your team, and yourself from the kinds of customers that deplete rather than energize you, and who derail your overall mission.

Learn how to figure out which customers need “firing,” and don’t lose a second’s sleep over it. Click Play!


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