A press release let’s the media know you opened up for business, you released a new product or service. It’s a kind of invitation to let the media write about you. But both media and business have changed a lot in the last 10-15 years. So does this still work? Will you get traction? Will it help? That’s today’s topic and we’ll soon find out if this still works in our generation. Click play at the top of the page!