Acquiring a customer takes time, effort and money. It’s harder than most people think. So when you do get a customer, you have to take care of them, you continue to give them value and you do everything you can to keep them happy. A customer who has bought from you already is easier to sell to than someone who has no idea who you are or what your business is about. So in this lesson, let’s learn about the 4 different ways we can increase our customer lifetime value so we can keep our customers and our business thriving. Hit play at the top of the page to dig in!