Why do small businesses fail? Today’s must-read book for the entrepreneur answers that question. The E-Myth Revisited by Michael Gerber deconstructs the old entrepreneurial formulas and replaces them with a new outlook on small business growth. It lays out the life cycle of a successful small business and helps the reader put their goals and expectations into context. Gerber defines the universal personnel roles that every business needs filled, and offers tips on management and motivation. All in all it’s a vital perspective. Click play at the top of the page to hear all about it!