MBA806 Q&A Weekends: How important is it to have an audience prior to launching your podcast show?



It’s time for another round of listener Q&A, and this time we’ve got a tough one! Podcasting is one of the best kinds of content marketing. But is it the “front line” of a great marketing strategy, or is it the result of one? Which comes first, the chicken of a large audience, or the egg of a great podcast? If you build it, will they come? Should they come while you’re building it? We answer these questions and more, based on our (pretty extensive) experience in the podcast and marketing games. Hit the play button!


Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors:


If you're having trouble finding developers or designers for your next project, go to
Toptal is an exclusive network of the top freelance software developers and designers in the world.
They present you only the candidates who meet your individual needs and once you pick someone, you can start to work with them the next day.
To get a no-risk trial period, go to and get the best of the best right now!

Northeastern University MS In Innovation

Northeastern University’s D’Amore McKim School of Business offers the master’s degree for corporate entrepreneurs – the MS in Innovation. This program - available 100% online and completed in just one year - is designed to develop leaders and change agents within the corporate setting. Northeastern is now accepting applications for its January cohort of online Innovation students. Get started today by visiting