No man is an island, or so they say. By the same logic, no entrepreneur succeeds entirely on their own.
Independent business doesn’t mean going it alone or taking a solitary approach. It just means you get to choose the terms upon which you partner with others. When you do, you further your success, and theirs. Mutually beneficial partnerships can fast-track the growth of your business by allowing you to access new markets. They can also plant the seeds of lucrative long-term business relationships.
The bottom line: why market alone?
That brings us to today’s podcast. We’ve got a special guest, Dale Beaumont of Brin.ai. Beaumont is one of Australia’s most successful young entrepreneurs, having started several million-dollar business and written 16 best-selling books. But he didn’t do it alone— he strategically partnered with other business people he could trust to help maximize his potential. In doing so, he accessed markets and customers that might’ve taken exponentially longer to reach. Beaumont is here to share his 7-step plan for establishing mutually beneficial marketing partnerships.
This man knows what he’s talking about.
Unlike joint ventures or affiliate marketing, marketing partnerships aren’t about sharing profits. They’re about sharing audiences. By cross-promoting with another trusted brand, you can find customers more quickly, more cheaply, and more efficiently. Through mutual value-sharing, two businesses can multiply their credibility. That means less time and money spent on things like advertising, which serve the same function at a much higher cost— and a much lower return on investment.
For great examples, look no further than the big boys of business. Every McDonald’s happy meal is a promotion for another major company like Disney. Ford sells Eddie Bauer edition vehicles, while Subaru sells LL Bean versions. All over the business world, creative leaders find ways to multiply the effect of one company’s marketing by that of another.
Here at The $100 MBA, we’re no strangers to marketing partnerships. Whether we’re co-hosting an event of webinar, guest-blogging, or guest-podcasting, bringing the value other thought leaders offer to our own audience makes sense. Our audience is happier and better informed, and we get the opportunity to demonstrate our value to their audience as well. Everyone wins! Following Beaumont’s lesson, we’ll offer our own 3 extra tips for optimizing marketing partnerships, in addition to the step-by-step plan from our guest.
Don’t go it alone. Learn how to take the fastest route to growth. Learn Beaumont’s steps, take our tips, and find the partners who can take your business where you want it to go. Click Play!
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