MBA938 Must Read: Born to Run by Bruce Springsteen

Bruce Springsteen knows music, but he also knows business. From his extremely modest upbringing to the top of the charts, the legendary rocker is a model of financial discipline, business sense, and plain old savvy. While other artists were blowing money on the finer (and more dangerous) things in life, Springsteen kept his business “why” in mind: to never return to the poverty of his youth.

Success leaves a trail of breadcrumbs for other entrepreneurs to follow. Continuing our series of Must Read Book Reviews featuring artists and entertainers, Born to Run is another phenomenal example of entrepreneurial achievement from the pop culture world. Find out what you can learn from a poor Jersey kid who made it all the way to the top. Click Play!


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