I’m struggling with how to start this post. A little too honest? I’ll just jump right into it because I have no real intro to what I have to say.
Nicole and I have been working on the largest project we’ve taken on ever. We’ve been working on it the past 14 months. I’m nervous. More than I ever have been (I thought it was supposed to get easier!). The nervousness gets more intense as each day goes by because we’re launching soon. We’ve invested A LOT of time, money and energy and I’m finding myself asking some scary questions:
What if it’s all for nothing? What if it doesn’t go as planned?
What if it flops?
What if? What if? What if? Too many to count. I then calm myself down by telling myself that all entrepreneurs experience this and I’ll never know for sure what will happen until it happens, so stop worrying and get to work! So I get to work and it goes away. It’s actually a great way to keep you from ever taking a break.
We are seriously due for a huge break. I mean a “do nothing but relax for a few weeks” kind of break. I say that, but I love my work. But that doesn’t mean my work doesn’t make me tired.
It’s more a mental fatigue than anything else. This project has really demanded a lot out of me, both creatively and analytically. In the process I’ve discovered what I thought I was working on was not really what I was working on. Confused? Let me explain.
When you create a product for your audience, you often think this is exactly what they need. And then in the development of that product; through the research, the conversations you have with potential customers and conversations you have with yourself, you realize you need to create something completely different. You realize you need to create something almost entirely new. This adds to the exhaustion.
But I keep on trucking because I believe in what we are working on. I’m like Rocky in round 15. I’ve made it this far and all I got to do is hang on and I’ll be screaming “Adrian” victoriously. I might be exhausted but I feel great.
If this project goes well, it could really change the market we are in. Seriously. I can hardly wait to share it with everyone given the fact we have been working on this for over year. We have so many surprises planned for the launch I’m busting with excitement, a little like Kristen Wiig in this SNL skit.
It’s that exciting.
I got into this game- this game of business, entrepreneurship, self-employment, whatever you want to call it- to create. To create things that people love and find valuable. Whether it’s a new product, a podcast or this very blog post, I get my significance through what I can offer others. If my audience is delighted with what I have to offer them, then I’m a happy man. So you can imagine how excited I am to share my greatest attempt to delight.