GDPR: if you haven’t heard about it yet, you will.

The policies take effect in a matter of days, and it’s likely to affect almost every business with an online presence. GDPR is Europe’s reaction to the threat of privacy breaches that have lately made headlines, especially in the US. It’s the European Union’s attempt to protect the user data of its citizens — regardless of where a business is located.

If you have a website that tracks or gathers data on your visitors, you must be GDPR compliant by May 25th. The good news? It’s likely that you already are. Still, it’s vital to make sure, because the consequences for violations of European visitors’ privacy are steep.

Seriously, friends: do whatever you have to in order to comply with this new standard in online security.

Today, we discuss what the rules are, why they came about, and how to make sure your business doesn’t run afoul. Given the size of the fines, it’s definitely worth taking the time. Click play at the top of the page!

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