To get your business rolling, we always advocate for the MVP (Minimum Viable Product). But when it comes to marketing that product, you’ll need another MVP: a Minimum Viable Page on your website!

It’s Q&A Wednesday, and we’ve got a listener who’s ready to make the smart move of building a pre-launch web page for an app. Trouble is, our loyal listener doesn’t have much by way of creatives or even screenshots for imagery. So is a pre-launch page still possible?

You bet it is.

One thing we’ve learned is that you can’t let what’s missing hold you back from what’s possible. In business, lean is the new black. Having fewer bells and whistles can actually be an advantage, as it forces you to focus on showcasing what matters most.

Today, we discuss exactly what a bare-bones pre-launch page should include and look like. Learn what matters, what doesn’t, and what it takes for a web page to do the only thing that matters: convert visitors into leads. Click Play!

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