Refunds: they’re gonna happen. More importantly, offering the option of a refund is critical to earning your audience’s trust. With an entire Internet’s worth of competitors to choose from, today’s customers demand more information — and more guarantees — than ever before.

As a business owner, you’ve got to create a refund policy that makes your customers feel valued and respected. With a strong, customer-friendly refund policy, you put your money where your mouth is, guaranteeing by your actions that the product is one you stand behind.

Remember: offering to take your product back is one of the most powerful ways to sell it!

Today, we discuss 3 key factors a good refund policy should include, with specific details on how to make the policy work. You’ll learn how to craft and (more importantly) communicate your policy to create maximum trust. Click Play!

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