Categories
Show

MBA1278 Guest Teacher: Heather Saffer- PR Hacking: How To Score Free PR Without Hiring An Expensive Publicist

You can’t just sell the product. You have to sell your story.

Heather Saffer is the queen of DIY public relations. Without any help from high-priced professionals, she managed to tell a tale that built a narrative foundation for her brand. As an entrepreneur, author, and reality TV personality, she’s mastered the art of being noticed — on her own terms.

With her homemade PR strategies, Saffer launched and guided a frosting (yes, frosting) empire to success. Since then, she’s taken the media-swaying lessons she learned along the way to those in need of a branding boost.

Today, Saffer stops by to explain how she made a name for herself. By committing to standing out from the rest of her niche, she was able to get the positive media attention that explodes brands. By putting herself at the forefront, she convinced people to believe in her product.

Learn how to articulate your own value, and get an incredibly helpful bonus gift from Saffer. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | Spotify Podcast Feed How To Subscribe

Give us a Rating & Review

Today’s Sponsors

Excelsior

You constantly strive to transform your life. Excelsior College believes nothing is more transformative than education. Excelsior is a fully accredited, online, non-profit institution offering career-focused degree programs in Health Sciences, Cyber Security, Criminal Justice, Business and more. Excelsior’s programs give you the flexibility to earn your degree on your time — from wherever you are. Visit excelsior.edu/keeplearning to learn more.

The Alternative Board

A membership to The Alternative Board (TAB) can make a huge difference for your business. TAB’s monthly meetings of local business leaders have been helping entrepreneurs for almost 30 years with sales, marketing, hiring, training, operations, and more. You can even get help building a strategic plan for your business, and one-on-one business coaching between meetings. Apply for FREE today to find out if there is a board seat available in your area. Head to thealternativeboard.com/MBA

Show Links

Free PR Hacker